iPhone users in the US spent, on average, $79 last year on software. That’s up 36 percent from 2017, according to figures from a market analysts firm. Spending on premium apps and in-app purchases has more than doubled since 2015.
Of the 2018 total, $44 was spent just on games, a 22 percent increase year-over-year.
Tumblr is gone from the iOS App Store, but exactly why remains a mystery. Still, there’s speculation that Apple cracked down on the blogging app for being used to disseminate content that violates Apple’s guidelines for third-party software.
Oath, the developer of Tumblr, promises that it’s working on the “issue.”
Ten years ago, Apple co-founder andthen-CEO Steve Jobs understood that smartphones were going to be a big deal. And he realized software would be an important part of that.
With 20/20 hindsight, it’s easy to dismiss that vision. But Jobs was talking in August 2008, a year after the release of the first iPhone, and only a month after the iOS App Store debuted. Most people had flip phones, and PCs dominated the computing landscape.
We’re all accustomed to paying a simple, one-time fee for our iOS apps. But developers are increasingly turning to subscriptions. In fact, there were billions paid in app subscription fees in the past year.
Apple reported today that revenue from subscriptions is up 95 percent over last year.