General Magic trailer gives peek into one of Silicon Valley’s most influential startups

By

0CC94C75-E155-4BEC-BA3B-4D2051B913FD
The smartphone that never was.
Photo: Spellbound Productions

The documentary about the most important tech company you’ve never heard of is nearly ready to hit the big screen.

General Magic, a ‘90s startup created by some of the best minds at Apple, is getting the documentary treatment it deserves and the trailer is finally here.

Check it out:

General Magic tells story of Apple spinoff that almost changed the world

By

General Magic documentary tells story of the iPhone that never was!
The iPhone that never was!
Photo: Spellbound Productions

How do you follow a project like the Macintosh? A high-flying Apple spinoff called General Magic tried to answer that question in the early 1990s.

After revolutionizing the personal computer, a team of ambitious ex-Apple engineers set out to build a connected touchscreen mobile device that prefigured the iPhone by 25 years. Their startup, General Magic, became one of the hottest ventures in Silicon Valley — before it all came crashing down.

“That period is one of the most important in computing history,” Sarah Kerruish, co-director of new documentary General Magic, told Cult of Mac. “It’s when handhelds were first realized, and when we saw the first early stages of the internet. General Magic combines these profoundly important threads in technology.”

Essential chief takes leave of absence over ‘inappropriate’ relationship

By

Andy Rubin
Andy Rubin allegedly dated a colleague at Google.
Photo: Google

Essential founder Andy Rubin has stepped away from the company following claims he had an “inappropriate relationship” with a colleague while at Google.

Rubin’s leave of absence comes just three months after Essential launched its first smartphone. A statement from his representative denies any wrongdoing.

Android creator’s Essential Phone will fight iPhone worldwide

By

Essential Phone
Essential Phone will expand its reach to new markets.
Photo: Essential

The Essential Phone, built by Android creator Andy Rubin, will do battle against the iPhone in new markets around the world.

For now, the device is only available to those in the U.S. — but Essential is already in talks with carriers in the U.K., Europe, and Japan as it looks to expand its reach.

5 predictions of what iPhone will look like in 10 years

By

Original iPhone running iOS 1
A lot has change since 2007.
Photo: Ste Smith/Cult of Mac

Android creator takes wraps off new Essential Phone

By

Essential Phone
Essential Phone will expand its reach to new markets.
Photo: Essential

Android creator Andy Rubin has finally unveiled his new Essential Phone, a device that aims to break barriers with a unique design and support for modular upgrades.

Its edge-to-edge display and sleek form factor make the iPhone look even more outdated, while its internal specifications give even the Galaxy S8 a run for its money.

The next great Android phone will have a 360-degree camera

By

Essential is looking to disrupt the Android market.
Essential is looking to disrupt the Android market.
Photo: Andy Rubin

Essential inc, the new tech company founded by the godfather of Android, Andy Rubin, is set to unveil its first product at the end of this month.

A new Twitter account created by the company teased the announcement today with its first ever tweet to hype what many anticipate to be a new Android smartphone. Rubin shot followers a teaser in March, but now Essential is busting out its own glimpses of the smartphone that may include a 360-degree camera.

Android creator plans new device to challenge iPhone

By

Galaxy Note 7
Samsung and other Android smartphone makers are about to get some new competition.
Photo: Killian Bell/Cult of Mac

Former Google VP Andy Rubin is in talks with carriers about selling a new smartphone he has created with his startup, Essential.

Rubin left Google two years ago after creating Android and the leading the team behind it for eight years. Now that he’s had time away from the search giant, Rubin is planning to take on the iPhone and Android handsets with a new type of smartphone that specializes in artificial intelligence.