The smartphone that never was. Photo: Spellbound Productions
The documentary about the most important tech company you’ve never heard of is nearly ready to hit the big screen.
General Magic, a ‘90s startup created by some of the best minds at Apple, is getting the documentary treatment it deserves and the trailer is finally here.
The iPhone that never was! Photo: Spellbound Productions
How do you follow a project like the Macintosh? A high-flying Apple spinoff called General Magic tried to answer that question in the early 1990s.
After revolutionizing the personal computer, a team of ambitious ex-Apple engineers set out to build a connected touchscreen mobile device that prefigured the iPhone by 25 years. Their startup, General Magic, became one of the hottest ventures in Silicon Valley — before it all came crashing down.
“That period is one of the most important in computing history,” Sarah Kerruish, co-director of new documentary General Magic, told Cult of Mac. “It’s when handhelds were first realized, and when we saw the first early stages of the internet. General Magic combines these profoundly important threads in technology.”
Andy Rubin allegedly dated a colleague at Google. Photo: Google
Essential founder Andy Rubin has stepped away from the company following claims he had an “inappropriate relationship” with a colleague while at Google.
Rubin’s leave of absence comes just three months after Essential launched its first smartphone. A statement from his representative denies any wrongdoing.
The device was billed as a top contender to iPhone X when it made its debut in May. But supposedly weak demand has forced Essential to slash $200 off its price tag already.
Essential Phone will expand its reach to new markets. Photo: Essential
The Essential Phone, built by Android creator Andy Rubin, will do battle against the iPhone in new markets around the world.
For now, the device is only available to those in the U.S. — but Essential is already in talks with carriers in the U.K., Europe, and Japan as it looks to expand its reach.
A lot has change since 2007. Photo: Ste Smith/Cult of Mac
As the iPhone turns 10 years old this week, the Apple’s long streak of dominance makes it seem like iPhone will rule the tech world for the forseeable future. Nothing last forever though, so what could the iPhone look like in 2027 when technology is more seamlessly embedded in our lives?
Cult of Mac is collaborating with Wired U.K. all this week for an in-depth look at the iPhone’s lasting impact and possible future. Tech experts that Wired talked to are pretty optimistic that the iPhone will still exist in some form 10 years from now. But interacting with it will be completely different.
Essential Phone will expand its reach to new markets. Photo: Essential
Android creator Andy Rubin has finally unveiled his new Essential Phone, a device that aims to break barriers with a unique design and support for modular upgrades.
Its edge-to-edge display and sleek form factor make the iPhone look even more outdated, while its internal specifications give even the Galaxy S8 a run for its money.
Essential is looking to disrupt the Android market. Photo: Andy Rubin
Essential inc, the new tech company founded by the godfather of Android, Andy Rubin, is set to unveil its first product at the end of this month.
A new Twitter account created by the company teased the announcement today with its first ever tweet to hype what many anticipate to be a new Android smartphone. Rubin shot followers a teaser in March, but now Essential is busting out its own glimpses of the smartphone that may include a 360-degree camera.
Samsung and other Android smartphone makers are about to get some new competition. Photo: Killian Bell/Cult of Mac
Former Google VP Andy Rubin is in talks with carriers about selling a new smartphone he has created with his startup, Essential.
Rubin left Google two years ago after creating Android and the leading the team behind it for eight years. Now that he’s had time away from the search giant, Rubin is planning to take on the iPhone and Android handsets with a new type of smartphone that specializes in artificial intelligence.