Lewis Wallace - page 24

SAN FRANCISCO — While other people were crapping their pants or scratching their heads during the Apple Music unveiling, Philipp Sonnleitner was having an “aha!” moment.

It happened right after Apple took the wraps off of Connect, the social element of Apple Music designed to let artists share intimate moments with fans, from backstage video and unreleased tracks to private performances from couches anywhere in the world.

“You saw the Apple Connect?” Sonnleitner, CEO and founder of Mikme, asked during the getgeeked tech showcase here during Apple’s Worldwide Developers Conference. “We have the tools!”

SAN FRANCISCO — Not content to conquer the Bluetooth speaker market with tubes and bigger tubes, Ultimate Ears made its latest portable audio device look like a lily pad. They made it waterproof, too. The only problem was, the UE Roll sank like a stone.

“As life would have it, it doesn’t float,” said Rory Dooley, Ultimate Ears’ senior vice president, during a visit to the Cult of Mac headquarters.

The solution? Create a tiny life preserver for the UE Roll, and give it away to anybody who orders the hottest speaker of the summer directly from UE’s website (while supplies last).

Not everybody has two-and-a-half hours to watch an Apple event. Tim Cook and crew delivered tons of updates at the kickoff for this year’s Worldwide Developers Conference, and you can speed through all the news with this WWDC 2015 keynote supercut.

It’s just two-and-a-half minutes long!

Why is Leander super-excited about Apple’s new Beats 1 radio service?

It’s simple, really: For him, listening to BBC Radio 1 was possibly the greatest thing about growing up in England in the ’70s. More importantly, it’s still how he discovers loads of new music today — and Apple’s 24/7 live internet radio station promises that same kind of magic.

Get the lowdown in the latest Kahney’s Korner video.

Cult of Mac is at WWDC and AltConf, fishing for ProTips. The world’s biggest gathering of Apple developers is a rich hunting ground filled with alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.

SAN FRANCISCO — Designers can be a picky bunch, always ready to pick apart a colleague’s creation or slap down an idea with some withering snark.

But interaction designer Dave Wiskus is prescribing an attitude adjustment for his fellow creative types, especially those who seem to be engaged in some sort of bitchy competition to come off as the smartest person in the room.

“Just say no to cynicism,” he said Thursday during his talk at AltConf here. “It’s the enemy of everything.” (You’ll also want to avoid irony, sarcasm and passive aggression, which Wiskus called “gateway drugs” that can lead to full-on cynical addiction.)

SAN FRANCISCO — The key to crafting great Apple Watch apps can be summed up with a simple mantra: “Make the user happy.”

That’s designer Joe Cieplinski’s approach to all design, really, but the precept is even more important than ever for developers making apps for Apple’s new wearable. Instead of attempting to cram all the features of an iPhone app onto that tiny screen, devs need to focus as much on what they leave out as what they include.

“That’s how you get a successful product,” Cieplinski, who works for Philadelphia-based Bombing Brain Interactive, told Cult of Mac after his AltConf panel here Tuesday. “It’s not just trying to be philosophical.”

Apple’s big idea for transforming the way we experience music is bringing a personal touch — and a simple, unified platform — to the tangled technological mess that music’s become in 2015. Apple Music is classic Apple: putting a human face on technology that threatens to overwhelm us.

Tim Cook brought out high-profile artists, and Apple’s team of industry insiders, to show off what he called “the next chapter in music” today at the Worldwide Developers Conference in San Francisco.

“I know your are going to love it,” Cook said, introducing Apple Music. “It will change the way that you experience music forever.”

Here’s what Apple Music will bring to your ears.

When Apple unveils its revamped music service Monday, it will mark a “tipping point” for mass acceptance of streaming over downloads, predicts Sony Music CEO Doug Morris.

The new streaming service, which Morris says will be unveiled tomorrow at Apple’s annual Worldwide Developers Conference, will challenge on-demand streaming services like Spotify and Rdio thanks to a very particular set of skills Cupertino has acquired over the years.

Can’t Apple’s design guru catch a break? After Jony Ive received a well-deserved promotion to become Apple’s chief design officer, some pundits misinterpreted the happy news as a bad omen.

Our own Leander Kahney reads the tea leaves completely differently: Ive’s promotion is nothing but good news for Apple.

A manic new music video called “Apple Watch Song” turns all the anticipation and angst surrounding the hit wearable into a geeky anthem for Apple fans awaiting delivery of their precious wrist gadgets.

From the Apple Watch Edition’s exorbitant price tag to the fabricated health scare of “cancer wrist,” the wacky song turns the dreams and doubts about Apple’s smartwatch into a cavalcade of comedic riffs.

Imagine clicking iTunes’ “Buy” button to purchase the latest record from Drake or Pharrell Williams, only to get a popup from Apple suggesting you’re behind the times.

That’s what might happen as Apple uses its massive consumer base to push streaming music on the masses, even going so far as prompting iTunes users to switch from buying songs to subscribing to a cloud service.

That sort of mid-purchase upsell is just one possible element of Cupertino’s strategy to shake up the music industry again, and the Apple streaming music plan just might be crazy enough to work.

You know something’s up at Cult of Mac headquarters when you see Leander sitting with his fingers steepled, exuding an air of complete calm.

It’s like a zen garden around here ever since I told him about ASMR videos, the strangely addictive YouTube phenomenon that turns quiet sounds into something like an aural orgasm.

Now he can’t get enough of the weirdly creepy clips — and I feel a little like a guy who inadvertently turned his friend on to crack.

One man’s astonishing collection of Apple gear is for sale on eBay right now, making an instant Mac museum just a click away for the right bidder. The auction starts at $100,000, with a Buy It Now price of $300,000 — a drop in the bucket for a certain CEO who’s on his way to the billionaire’s club.

“I would love for Tim Cook to buy it all,” said seller Steve “Mac” Abbott in an email to Cult of Mac running down his list of ideal buyers. “First it means he would want to display it, unlike Steve [Jobs], and that Apple would sponsor its own history…. Next would be a well-heeled Apple guy, and after that whoever can convince me that it can be seen. Then, ‘Show me the money.'”

Believe it or not, it’s been nearly a decade since The Cult of Mac got published. The book, by our fearless leader Leander Kahney, took readers on a deep dive into the world of Apple fanatics around the world. It introduced us to the creative and talented tribe of individuals devoted to Macs, iPods and all things dreamed up in Cupertino.

Now that seminal work about Apple devotees is ready for an update. As he gets ready to embark on a year of fresh reporting before writing the next chapter in Cult of Mac history, he’s revisiting the original text. And having a laugh, as you’ll see in this week’s edition of Kahney’s Corner.

A new series of retro-futuristic space travel posters from SpaceX is designed to seduce earthlings into a trip beyond the stars.

No gadget ever caused me to lose as much sleep as the Apple Watch.

I wish I could forget about Apple’s shiny new smartwatch, but the damned thing has me under its spell. It’s the curse of Cupertino, and I’m just another hapless a victim.

They promised us all jetpacks — these guys got them and took them to one of the world’s most remarkable locales. And you get to ride along if you dare.

The latest eye-popping (and possibly stomach-churning) video from Yves Rossy (aka the Jetman) shows the Swiss daredevil inventor and his new sidekick soaring in formation over desert sands and Dubai’s awesome skyline with nothing but jetpacks and a total lack of fear.

Do you like your music hot? I mean really hot?

If so, the Sound Torch could be the Bluetooth speaker of your dreams. The in-development audio device is headed for Kickstarter with a proof-of-concept video that should make fire marshals nervous.

See it in action, and get a taste of the creators’ crazy ambitions, below.

Apple and Star Wars are forces to be reckoned with. These two cultural powerhouses deliver endless entertainment and inspire extreme fandom.

Mash the two of them together and you’ve got the technocultural equivalent of an atom smasher. Or a Reese’s Peanut Butter Cup. Or something.

With its roly-poly looks and infectious personality, new droid BB-8 looks primed to be a real scene-stealer when Star Wars: The Force Awakens hits theaters at the end of the year.

And now we know what the ballsy little bot would look like if Jony Ive replaced its orange-and-white color scheme with something a little more subtle.

One magical piece of wearable technology, two radically different parody videos.

The first takes a jab at the seemingly never-ending supply of superlatives Jony Ive uses to describe the Apple Watch. The other reminds us just how precious watches are to people determined to pass them along as keepsakes at all costs. See them both below.

Can you hear that giant “Squeeeeee!”? That’s the sound of Apple fans in Asia and Australian taking delivery of the very first Apple Watches.

In time zones where it’s already April 24, the wearable now adorns the wrists of delighted buyers who put in their orders immediately after Apple Watch went on sale earlier this month. These earliest of Apple Watch adopters were only too happy to show off their purchases on Twitter, Instagram and other services.