Kahney’s Korner: Are you ready for Cult of Mac version 2?


The Cult of Mac is ready for its upgrade.
The Cult of Mac is ready for its upgrade.
Photo: Jim Merithew/Cult of Mac

Believe it or not, it’s been nearly a decade since The Cult of Mac got published. The book, by our fearless leader Leander Kahney, took readers on a deep dive into the world of Apple fanatics around the world. It introduced us to the creative and talented tribe of individuals devoted to Macs, iPods and all things dreamed up in Cupertino.

Now that seminal work about Apple devotees is ready for an update. As he gets ready to embark on a year of fresh reporting before writing the next chapter in Cult of Mac history, he’s revisiting the original text. And having a laugh, as you’ll see in this week’s edition of Kahney’s Corner.

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In the new Kahney’s Korner video below, Leander recounts a few of the crazy and fascinating stories about Apple aficionados from his first book — stories that even he had forgotten.

Shameless self-promotion: The stories in Cult of Mac set the stage for Leander’s later books, The Cult of iPod, Inside Steve’s Brain and Jony Ive: The Genius Behind Apple’s Greatest Products.