Apple has confirmed that developers can now release unlisted apps on iPhone, iPad and Mac that cannot be found without a direct link.
Unlisted apps — which do not appear in App Store search results, categories, recommendations, or other listings — will developers to distribute their titles to limited audiences, such as employees and students.
App Store adds unlisted apps support
“Apps for specific organizations, special events, or research studies, or apps used as employee resources or sales tools are good candidates for unlisted distribution,” Apple explains in an article on its Developer website.
To remove an app from general distribution, developers must submit a request. If the request is approved, Apple will provide a direct link to the app and remove it from App Store listings. It won’t be accessible without the link.
The link can also be used for Apple Business Manager and Apple School Manager. Apple says unlisted apps must be ready for final distribution; it will not accept those that are still in beta or a pre-release state.
Apple can’t prevent unauthorized use
Apple notes in its support article that unlisted apps are available to anyone who has access to the link. And, if it’s an existing app, its current link will remain the same, which could cause problems if the link has already been shared.
If you want to prevent unauthorized access, “consider implementing a mechanism within your app,” Apple says.
