Apple takes funny look at apps tracking users in new video

Apple takes funny look at apps tracking users in new video

By

Apple takes funny look at apps tracking users in new video
Apple shows what the world would look like if brick-and-mortar businesses were just as nosy as apps.

Apple has a new video for all the people who took a TL;DR approach to the iPhone’s new App Tracking Transparency. Rather than read an explanation of the feature that debuted in April, there’s a short video showing what the world would look like if brick-and-mortar businesses were able to follow people the way apps can.

The result is pretty funny. Watch it now:

App Tracking: A humorous video but a serious subject

Apple’s new Tracked video tries to show people the advantages of ATT, a feature that debuted in iOS 14.5 as well as the iPad and Apple TV equivalents. As Apple says, ”App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites.”

Before this feature, apps used an Identifier for Advertisers — sort of like a cookie — to track their users. And users had no option to block them. That changed with ATT, as it requires applications to clearly ask permission. It’s then up to the user.

Visual learners who want a less tongue-in-cheek approach to ATT can watch Apple’s video explaining the feature:

Or read Cult of Mac’s guide to how to stop applications from tracking you in iOS 14.5.