Melodramatic Apple video urges iPhone trade-ins

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Apple’s new video positions trading in your old iPhone as a moral decision, not a financial one.
Apple’s new video positions trading in your old iPhone as a moral decision, not a financial one.
Photo: Apple

Apple’s latest video takes trading in your old iPhone from a simple transaction to more of an emotional journey. Even so, trade-ins have become an important tool this company is using to spur sales.

Watch the new video now:

Apple videos explain iPhone AssistiveTouch, VoiceOver, Magnifier accessibility features

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Apple video demonstrates how to use iOS accessibility features
Apple demonstrates how to use AssistiveTouch, which adds a virtual Home button that can perform multiple functions.
Screenshot: Apple

A series of videos from Apple Support walks users through setting up and using some of the features created for users with limited dexterity or vision. These explain AssistiveTouch, VoiceOver, Magnifier and inverted colors.

Watch them now:

Apple video beards the hairy issue of web privacy

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The Safari web browser won’t let sites track you
The Safari web browser won’t let sites track you, whether you’re a man or a boy.
Photo: Apple

Apple is again using humor to get across a serious message. Its latest video has a young man using his iPhone to answer a personal question, and assures him that he isn’t being tracked while he’s doing so.

Watch it now:

Funny Apple video demos why iPhone privacy matters

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Apple: Keep Out, privacy
You keep people out of your bedroom, You should keep them out of your phone too.
Photo: Apple

Apple’s latest video is a humorous take a serious topic. It reminds users of this company’s commitment to privacy with the tagline: “If privacy matters in your life, it should matter to the phone your life is on.”

Watch it now:

Quirky Apple Pay videos urge iPhone users to text cash

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Pay for your doughnut dash with help from Apple Pay.
Pay for your doughnut dash with help from Apple Pay.
Screenshot: Apple

It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.

Like many  of this company’s videos, the entries in “They send, you spend” are both funny and informative.

Watch them now:

Apple busts out iPad Pro tips in new vids

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Sketching with an Apple Pencil is the merest tip of the iceberg of Apple’s suggestions for making your iPad Pro more useful.
Sketching with an Apple Pencil is the merest tip of the iceberg of Apple’s suggestions for making your iPad Pro more productive.
Screenshot: Apple

Making your iPad Pro more useful is the theme of a series of short videos released today by Apple. Each takes a common task and briefly shows how it can be tackled with a iOS tablet and Apple Pencil.

There’re suggestions on creating presentations and podcasts, going paperless, and more. Watch all five videos now.

Watch Apple’s hilarious nature mockumentary about nerd herds

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Self-deprecating humor rules in the Apple WWDC 2018 video about developers.
A little self-deprecating humor goes a long way in Apple's new video.
Photo: Apple

WWDC 2018 bug Cult of Mac Apple kicked off WWDC 2018 with what was perhaps the best damn video the company ever created.

Taking a page out of David Attenborough’s playbook, Apple crafted a hilarious nature mockumentary all about one of the world’s most extraordinary species — developers — making their annual journey to the great plains of WWDC.

Prepare to laugh your ass off at The Developer Migration!

New videos show off iPad’s best tricks

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Side-by-side multitasking on iPad
Apple demos how easy side-by-side multitasking is on an iPad.
Graphic: Ed Hardy/Cult of Mac

Apple wants to make sure iPad users know how to work with two apps at once, and also how an Apple Pencil can mark up screenshots. A couple of new videos walk users through each of these quickly and simply.

The video are likely timed to benefit people buying the new iPad, the first budget iOS tablet that supports the Apple Pencil.

Kids are the key to the future in Apple’s inspiring new video

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apple ad
Children are the stars of Apple's new video.
Photo: Apple

Apple has an inspiring message for kids in its latest video that was shared during its educational event in Chicago today .

The inspiring new video talks about how “one person can change the world” by creating something that’s never been created before. While showing a bunch of children playing at school, the ad has voice-overs of the kids giving uplifting messages on how they view the future.

Check it out: