At this point, considering the cinematic chops of iPhone cameras — especially in the new iPhone 15 Pro and Pro Max — we expect to see full-length feature films. But we’ll take another “Shot on iPhone” pop music video like the one Apple’s pushing for Olivia Rodrigo’s song “get him back!”
The sassy music video, shot entirely on iPhone 15 Pro and Pro Max, dropped Tuesday along with the arrival of the new iPhone 15 lineup.
Battery for Miles, a just-released advert for Apple, stars an elderly farmer driving a tractor and listening to Ludacris on his iPhone … as one does. He’s many hours from his destination but he doesn’t care — his iPhone 14 Plus has all the battery life he needs.
Apple also premiered Crash Test to advertise the iPhone’s Crash Detection feature.
With summer still blazing, Apple offered a useful Today at Apple Creative Projects video on Friday. It teaches you how to capture “Dramatic Summer Light” with your iPhone camera.
In the video, Apple Creative Pros Jahmyra and David bring in professional photographer Eddy Chen to explore great tips about snapping better shots and editing them to make the most of light.
Apple has a new video for all the people who took a TL;DR approach to the iPhone’s new App Tracking Transparency. Rather than read an explanation of the feature that debuted in April, there’s a short video showing what the world would look like if brick-and-mortar businesses were able to follow people the way apps can.
The result is pretty funny. Watch it now:
People don’t walk around announcing their recent purchases to strangers. Or yell out to the whole office what they think of their coworkers. Or reveal where they live to people on the street. But they do violate their own privacy in a new Apple video, created to point out that owning a rival smartphone is the digital equivalent of oversharing.
Watch it now:
Apple shared a brief look into the creative process of James Blake. A video released Wednesday shows the Grammy winning artist assembling a song on a MacBook with Logic Pro X.
Oak Felder writes and produces music for some of today’s top artists. In a new Apple video, he talks about the importance of technology that makes it easy to turn musical ideas into reality.
Watch it now:
“Creativity Goes On” is a touching new video from Apple that highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products. It’s inspirational at a time when so many are self-isolating during the COVID-19 outbreak.
Side-by-side images, one taken with an iPhone 11 camera in Night mode, and the other without it, are the stars of a video released by Apple today. These are intended to demonstrate how capable the latest iPhone is at taking low-light pictures.
Watch the video now:
Apple doesn’t want iPhone 11 owners to forget they can record slofies: slow-motion video of themselves taken with the front-facing camera. As a reminder, the company posted a pair of selfie videos of professional snowboarders captured while they’re doing tricks.
Watch them now:
