“Creativity Goes On” is a touching new video from Apple that highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products. It’s inspirational at a time when so many are self-isolating during the COVID-19 outbreak.
Side-by-side images, one taken with an iPhone 11 camera in Night mode, and the other without it, are the stars of a video released by Apple today. These are intended to demonstrate how capable the latest iPhone is at taking low-light pictures.
Apple doesn’t want iPhone 11 owners to forget they can record slofies: slow-motion video of themselves taken with the front-facing camera. As a reminder, the company posted a pair of selfie videos of professional snowboarders captured while they’re doing tricks.
A pair of fresh Apple videos demonstrate that its tablets can be tools for professional artists. They show the complete creative process of several advertising posters for Apple TV+ shows done on iPad Pro with Apple Pencil.
iPadOS just launched, and Apple wants tablet owners to know why they should upgrade. Its short video hits the highlights, like accessing full contents of USB drives, the advantages of editing video on a larger screen, and much more.
Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are.
ASMR — short for autonomous sensory meridian response — is the experience of weird “brain tingles” some people experience when they hear or see certain things. ASMR videos shot to popularity on YouTube recently, thanks to people who crank out soothing videos designed to make the back of your neck tingle.
Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all recorded on an iPhone XS.