Apple highlights its decision to discontinue leather iPhone cases and Watch bands in a new video released Tuesday. The company instead went with a new material it calls “FineWoven.” Trouble is, months after Apple made the change, FineWoven continues to elicit strong complaints.
Apple posted a 90-minute “Study With Me” YouTube video Wednesday showing actress Storm Reid, a college student, leading a study session with her 15-inch MacBook Air.
And while the video promotes the laptop, it really is a study session using the Pomodoro method, with study periods, breaks and music. So crack that laptop and get to work with her.
At this point, considering the cinematic chops of iPhone cameras — especially in the new iPhone 15 Pro and Pro Max — we expect to see full-length feature films. But we’ll take another “Shot on iPhone” pop music video like the one Apple’s pushing for Olivia Rodrigo’s song “get him back!”
The sassy music video, shot entirely on iPhone 15 Pro and Pro Max, dropped Tuesday along with the arrival of the new iPhone 15 lineup.
Battery for Miles, a just-released advert for Apple, stars an elderly farmer driving a tractor and listening to Ludacris on his iPhone … as one does. He’s many hours from his destination but he doesn’t care — his iPhone 14 Plus has all the battery life he needs.
Apple also premiered Crash Test to advertise the iPhone’s Crash Detection feature.
With summer still blazing, Apple offered a useful Today at Apple Creative Projects video on Friday. It teaches you how to capture “Dramatic Summer Light” with your iPhone camera.
In the video, Apple Creative Pros Jahmyra and David bring in professional photographer Eddy Chen to explore great tips about snapping better shots and editing them to make the most of light.
Apple has a new video for all the people who took a TL;DR approach to the iPhone’s new App Tracking Transparency. Rather than read an explanation of the feature that debuted in April, there’s a short video showing what the world would look like if brick-and-mortar businesses were able to follow people the way apps can.
The result is pretty funny. Watch it now:
People don’t walk around announcing their recent purchases to strangers. Or yell out to the whole office what they think of their coworkers. Or reveal where they live to people on the street. But they do violate their own privacy in a new Apple video, created to point out that owning a rival smartphone is the digital equivalent of oversharing.
Watch it now:
Apple shared a brief look into the creative process of James Blake. A video released Wednesday shows the Grammy winning artist assembling a song on a MacBook with Logic Pro X.
Oak Felder writes and produces music for some of today’s top artists. In a new Apple video, he talks about the importance of technology that makes it easy to turn musical ideas into reality.
Watch it now:
“Creativity Goes On” is a touching new video from Apple that highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products. It’s inspirational at a time when so many are self-isolating during the COVID-19 outbreak.
Side-by-side images, one taken with an iPhone 11 camera in Night mode, and the other without it, are the stars of a video released by Apple today. These are intended to demonstrate how capable the latest iPhone is at taking low-light pictures.
Watch the video now:
Apple doesn’t want iPhone 11 owners to forget they can record slofies: slow-motion video of themselves taken with the front-facing camera. As a reminder, the company posted a pair of selfie videos of professional snowboarders captured while they’re doing tricks.
Watch them now:
A pair of fresh Apple videos demonstrate that its tablets can be tools for professional artists. They show the complete creative process of several advertising posters for Apple TV+ shows done on iPad Pro with Apple Pencil.
Watch them now:
iPadOS just launched, and Apple wants tablet owners to know why they should upgrade. Its short video hits the highlights, like accessing full contents of USB drives, the advantages of editing video on a larger screen, and much more.
Watch it now:
Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are.
ASMR — short for autonomous sensory meridian response — is the experience of weird “brain tingles” some people experience when they hear or see certain things. ASMR videos shot to popularity on YouTube recently, thanks to people who crank out soothing videos designed to make the back of your neck tingle.
Grab your AirPods and get ready to bliss out!
Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all recorded on an iPhone XS.
Watch it now:
Apple’s latest video takes trading in your old iPhone from a simple transaction to more of an emotional journey. Even so, trade-ins have become an important tool this company is using to spur sales.
Watch the new video now:
A series of videos from Apple Support walks users through setting up and using some of the features created for users with limited dexterity or vision. These explain AssistiveTouch, VoiceOver, Magnifier and inverted colors.
Watch them now:
Apple is again using humor to get across a serious message. Its latest video has a young man using his iPhone to answer a personal question, and assures him that he isn’t being tracked while he’s doing so.
Watch it now:
Apple’s latest video is a humorous take a serious topic. It reminds users of this company’s commitment to privacy with the tagline: “If privacy matters in your life, it should matter to the phone your life is on.”
Watch it now:
It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.
Like many of this company’s videos, the entries in “They send, you spend” are both funny and informative.
Watch them now:
Making your iPad Pro more useful is the theme of a series of short videos released today by Apple. Each takes a common task and briefly shows how it can be tackled with a iOS tablet and Apple Pencil.
There’re suggestions on creating presentations and podcasts, going paperless, and more. Watch all five videos now.
Apple kicked off WWDC 2018 with what was perhaps the best damn video the company ever created.
Taking a page out of David Attenborough’s playbook, Apple crafted a hilarious nature mockumentary all about one of the world’s most extraordinary species — developers — making their annual journey to the great plains of WWDC.
Prepare to laugh your ass off at The Developer Migration!
Apple wants to make sure iPad users know how to work with two apps at once, and also how an Apple Pencil can mark up screenshots. A couple of new videos walk users through each of these quickly and simply.
The video are likely timed to benefit people buying the new iPad, the first budget iOS tablet that supports the Apple Pencil.
Apple has an inspiring message for kids in its latest video that was shared during its educational event in Chicago today .
The inspiring new video talks about how “one person can change the world” by creating something that’s never been created before. While showing a bunch of children playing at school, the ad has voice-overs of the kids giving uplifting messages on how they view the future.
Check it out:
