| Cult of Mac

Use these tips to capture epic summer light in your iPhone photos

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You can do so much more with summer light in your photos.
You can do so much more with summer light in your photos.
Photo: Apple

With summer still blazing, Apple offered a useful Today at Apple Creative Projects video on Friday. It teaches you how to capture “Dramatic Summer Light” with your iPhone camera.

In the video, Apple Creative Pros Jahmyra and David bring in professional photographer Eddy Chen to explore great tips about snapping better shots and editing them to make the most of light.

Apple takes funny look at apps tracking users in new video

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Apple takes funny look at apps tracking users in new video
Apple shows what the world would look like if brick-and-mortar businesses were just as nosy as apps.

Apple has a new video for all the people who took a TL;DR approach to the iPhone’s new App Tracking Transparency. Rather than read an explanation of the feature that debuted in April, there’s a short video showing what the world would look like if brick-and-mortar businesses were able to follow people the way apps can.

The result is pretty funny. Watch it now:

Funny Apple video touts iPhone privacy advantages

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Apple and privacy go hand in hand.
A new video features people oversharing their personal info. Apple says iPhones help users prevent the digital version of this.
Screenshot: Apple

People don’t walk around announcing their recent purchases to strangers. Or yell out to the whole office what they think of their coworkers. Or reveal where they live to people on the street. But they do violate their own privacy in a new Apple video, created to point out that owning a rival smartphone is the digital equivalent of oversharing.

Watch it now:

Snowboarders show how cool ‘slofies’ can be

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A snowboarder takes a slofie
A snowboarder takes a slow-mo selfie with an iPhone 11.
Screencap : Apple

Apple doesn’t want iPhone 11 owners to forget they can record slofies: slow-motion video of themselves taken with the front-facing camera. As a reminder, the company posted a pair of selfie videos of professional snowboarders captured while they’re doing tricks.

Watch them now:

See the best iPadOS features in only 60 seconds

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iPadOS 13 running on a iPad
iPadOS makes it easer to switch between running applications.
Photo: Apple

iPadOS just launched, and Apple wants tablet owners to know why they should upgrade. Its short video hits the highlights, like accessing full contents of USB drives, the advantages of editing video on a larger screen, and much more.

Watch it now: