Apple videos

Storm Reid drops MacBook Air study tips in new video

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When you have a study partner, you get to know their favorite snack. Reid's is sardines and hot sauce on pieces of a tortilla shell.
When you have a study partner, you get to know their favorite snack. Reid's is sardines and hot sauce on pieces of a tortilla shell.
Photo: Apple

Apple posted a 90-minute “Study With Me” YouTube video Wednesday showing actress Storm Reid, a college student, leading a study session with her 15-inch MacBook Air.

And while the video promotes the laptop, it really is a study session using the Pomodoro method, with study periods, breaks and music. So crack that laptop and get to work with her.

iPhone 15 Pro cameras star alongside Olivia Rodrigo in sassy new music video

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Plenty of shots in the video star iPhone 15 Pro as much as they do Rodrigo.
Plenty of shots in the video star iPhone 15 Pro as much as they do Rodrigo.
Photo: Apple/YouTube

At this point, considering the cinematic chops of iPhone cameras — especially in the new iPhone 15 Pro and Pro Max — we expect to see full-length feature films. But we’ll take another “Shot on iPhone” pop music video like the one Apple’s pushing for Olivia Rodrigo’s song “get him back!”

The sassy music video, shot entirely on iPhone 15 Pro and Pro Max, dropped Tuesday along with the arrival of the new iPhone 15 lineup.

Funny new Apple ad highlights long, long battery life of iPhone 14 Plus

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Funny new Apple ad highlights long, long battery life of iPhone 14 Plus
This guy has all day to listen to his favorite rappers on his iPhone 14 Plus.
Screenshot: Apple

Battery for Miles, a just-released advert for Apple, stars an elderly farmer driving a tractor and listening to Ludacris on his iPhone … as one does. He’s many hours from his destination but he doesn’t care — his iPhone 14 Plus has all the battery life he needs.

Apple also premiered Crash Test to advertise the iPhone’s Crash Detection feature.

Use these tips to capture epic summer light in your iPhone photos

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You can do so much more with summer light in your photos.
You can do so much more with summer light in your photos.
Photo: Apple

With summer still blazing, Apple offered a useful Today at Apple Creative Projects video on Friday. It teaches you how to capture “Dramatic Summer Light” with your iPhone camera.

In the video, Apple Creative Pros Jahmyra and David bring in professional photographer Eddy Chen to explore great tips about snapping better shots and editing them to make the most of light.

Apple takes funny look at apps tracking users in new video

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Apple takes funny look at apps tracking users in new video
Apple shows what the world would look like if brick-and-mortar businesses were just as nosy as apps.

Apple has a new video for all the people who took a TL;DR approach to the iPhone’s new App Tracking Transparency. Rather than read an explanation of the feature that debuted in April, there’s a short video showing what the world would look like if brick-and-mortar businesses were able to follow people the way apps can.

The result is pretty funny. Watch it now:

Funny Apple video touts iPhone privacy advantages

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Apple and privacy go hand in hand.
A new video features people oversharing their personal info. Apple says iPhones help users prevent the digital version of this.
Screenshot: Apple

People don’t walk around announcing their recent purchases to strangers. Or yell out to the whole office what they think of their coworkers. Or reveal where they live to people on the street. But they do violate their own privacy in a new Apple video, created to point out that owning a rival smartphone is the digital equivalent of oversharing.

Watch it now:

Snowboarders show how cool ‘slofies’ can be

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A snowboarder takes a slofie
A snowboarder takes a slow-mo selfie with an iPhone 11.
Screencap : Apple

Apple doesn’t want iPhone 11 owners to forget they can record slofies: slow-motion video of themselves taken with the front-facing camera. As a reminder, the company posted a pair of selfie videos of professional snowboarders captured while they’re doing tricks.

Watch them now:

See the best iPadOS features in only 60 seconds

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iPadOS 13 running on a iPad
iPadOS makes it easer to switch between running applications.
Photo: Apple

iPadOS just launched, and Apple wants tablet owners to know why they should upgrade. Its short video hits the highlights, like accessing full contents of USB drives, the advantages of editing video on a larger screen, and much more.

Watch it now:

Apple’s soothing ASMR iPhone videos will put you to sleep

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ASMR
Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art.
Photo: Apple

Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are.

ASMR — short for autonomous sensory meridian response — is the experience of weird “brain tingles” some people experience when they hear or see certain things. ASMR videos shot to popularity on YouTube recently, thanks to people who crank out soothing videos designed to make the back of your neck tingle.

Grab your AirPods and get ready to bliss out!

Melodramatic Apple video urges iPhone trade-ins

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Apple’s new video positions trading in your old iPhone as a moral decision, not a financial one.
Apple’s new video positions trading in your old iPhone as a moral decision, not a financial one.
Photo: Apple

Apple’s latest video takes trading in your old iPhone from a simple transaction to more of an emotional journey. Even so, trade-ins have become an important tool this company is using to spur sales.

Watch the new video now:

Apple videos explain iPhone AssistiveTouch, VoiceOver, Magnifier accessibility features

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Apple video demonstrates how to use iOS accessibility features
Apple demonstrates how to use AssistiveTouch, which adds a virtual Home button that can perform multiple functions.
Screenshot: Apple

A series of videos from Apple Support walks users through setting up and using some of the features created for users with limited dexterity or vision. These explain AssistiveTouch, VoiceOver, Magnifier and inverted colors.

Watch them now:

Apple video beards the hairy issue of web privacy

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The Safari web browser won’t let sites track you
The Safari web browser won’t let sites track you, whether you’re a man or a boy.
Photo: Apple

Apple is again using humor to get across a serious message. Its latest video has a young man using his iPhone to answer a personal question, and assures him that he isn’t being tracked while he’s doing so.

Watch it now:

Funny Apple video demos why iPhone privacy matters

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Apple: Keep Out, privacy
You keep people out of your bedroom, You should keep them out of your phone too.
Photo: Apple

Apple’s latest video is a humorous take a serious topic. It reminds users of this company’s commitment to privacy with the tagline: “If privacy matters in your life, it should matter to the phone your life is on.”

Watch it now:

Quirky Apple Pay videos urge iPhone users to text cash

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Pay for your doughnut dash with help from Apple Pay.
Pay for your doughnut dash with help from Apple Pay.
Screenshot: Apple

It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.

Like many  of this company’s videos, the entries in “They send, you spend” are both funny and informative.

Watch them now:

Apple busts out iPad Pro tips in new vids

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Sketching with an Apple Pencil is the merest tip of the iceberg of Apple’s suggestions for making your iPad Pro more useful.
Apple Pencil will soon convert your chicken scratches into legible text.
Screenshot: Apple

Making your iPad Pro more useful is the theme of a series of short videos released today by Apple. Each takes a common task and briefly shows how it can be tackled with a iOS tablet and Apple Pencil.

There’re suggestions on creating presentations and podcasts, going paperless, and more. Watch all five videos now.

Watch Apple’s hilarious nature mockumentary about nerd herds

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Self-deprecating humor rules in the Apple WWDC 2018 video about developers.
A little self-deprecating humor goes a long way in Apple's new video.
Photo: Apple

WWDC 2018 bug Cult of Mac Apple kicked off WWDC 2018 with what was perhaps the best damn video the company ever created.

Taking a page out of David Attenborough’s playbook, Apple crafted a hilarious nature mockumentary all about one of the world’s most extraordinary species — developers — making their annual journey to the great plains of WWDC.

Prepare to laugh your ass off at The Developer Migration!

New videos show off iPad’s best tricks

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Side-by-side multitasking on iPad
Apple demos how easy side-by-side multitasking is on an iPad.
Graphic: Ed Hardy/Cult of Mac

Apple wants to make sure iPad users know how to work with two apps at once, and also how an Apple Pencil can mark up screenshots. A couple of new videos walk users through each of these quickly and simply.

The video are likely timed to benefit people buying the new iPad, the first budget iOS tablet that supports the Apple Pencil.

Kids are the key to the future in Apple’s inspiring new video

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apple ad
Children are the stars of Apple's new video.
Photo: Apple

Apple has an inspiring message for kids in its latest video that was shared during its educational event in Chicago today .

The inspiring new video talks about how “one person can change the world” by creating something that’s never been created before. While showing a bunch of children playing at school, the ad has voice-overs of the kids giving uplifting messages on how they view the future.

Check it out:

Let Apple take you on an iPhone X guided tour

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Guided tour of iPhone X on YouTube
Are you ready for a guided tour of iPhone X?
Photo: Apple

Upgrading to iPhone X means facing a learning curve. Since Apple’s futuristic phone forgoes the familiar home button, iPhone X owners must learn a bunch of gestures.

Apple wants to make the transition as smooth as possible, so the company just uploaded a video to ease the pain of any iPhone X owner shellshocked by all that bright, shiny newness.