App Tracking Transparency hasn’t hurt Facebook’s ad revenue… yet

By

Facebook logo
Facebook released its latest earnings report Wednesday.
Photo: Brett Jordan/Unsplash

Apple’s App Tracking Transparency feature hasn’t been enough to stop Facebook from pulling in a massive $28 billion in ad revenue for the second quarter of 2021. That represents a 56% increase year-on-year. Facebook earned $10.4 billion in total profits for the quarter.

While Apple’s anti-tracking privacy measures weren’t explicitly designed to hurt Facebook, Facebook has been outspoken about the impacts they would have on its business. A recent Facebook-funded research paper called the iOS 14 feature an “anti-competitive strategy disguised as a privacy-protecting measure.”

By

App Tracking Transparency will be part of iOS 14.5, iPadOS 14.5 and tvOS 14.5. It’s already showing up in betas.
App Tracking Transparency stops developers tracking users without their permission.
Graphic: Cult of Mac

Tim Cook calls Apple’s privacy features a ‘fundamental human right’

By

Privacy
Privacy is baked into everything Apple does.
Photo: Privacy

In a new video aimed at the European market, Apple CEO Tim Cook talks about how “privacy is a fundamental human right” that his company works hard to embed into every new product it makes. The six-minute video comprises various clips from Apple’s recent Worldwide Developers Conference related to the topic of privacy. Cook also recorded new bookends in which he shares some of his own thoughts.

Check it out below.

Facebook-backed report calls Apple privacy features anticompetitive

By

App Tracking Transparency is iOS 14.5's controversial new privacy-related feature.
Is Apple weaponizing privacy to increase its advantage?
Screenshot: Apple

Facebook isn’t backing down in its battle against Apple’s App Tracking Transparency feature. And it’s seemingly got a couple of heavy hitter researchers in its corner.

In a Facebook-funded paper published Wednesday, Feng Zhu, an associate professor of business administration at Harvard Business School, and D. Daniel Sokol, a professor of law at the University of Florida Levin College of Law, take issue with Apple’s new privacy features — referring to them as “an anticompetitive strategy disguised as a privacy-protecting measure.”

Apple takes funny look at apps tracking users in new video

By

Apple takes funny look at apps tracking users in new video
Apple shows what the world would look like if brick-and-mortar businesses were just as nosy as apps.

Apple has a new video for all the people who took a TL;DR approach to the iPhone’s new App Tracking Transparency. Rather than read an explanation of the feature that debuted in April, there’s a short video showing what the world would look like if brick-and-mortar businesses were able to follow people the way apps can.

The result is pretty funny. Watch it now:

Only a tiny proportion of iOS users let apps track them

By

App Tracking Transparency will be part of iOS 14.5, iPadOS 14.5 and tvOS 14.5. It’s already showing up in betas.
App Tracking Transparency is here -- and users seem to be responding.
Graphic: Cult of Mac

Apple’s new App Tracking Transparency feature looks surprisingly popular with users — and potentially devastating to advertising. According to analysis by Flurry, just 4% of U.S. users allow apps to track them when given a choice.

The new privacy feature, rolled out in iOS 14.5 in late April, requires developers to ask for permission to use Apple’s Identifier for Advertisers tag to track users’ movements across websites and third-party apps. Flurry’s stats indicate a massive 96 out of 100 users in the United States denied that permission.

iOS 14.5.1 update fixes App Tracking Transparency bug

By

App Tracking Transparency is iOS 14.5's controversial new privacy-related feature.
Today's update fixes a bug that kept App Tracking Transparency from working properly for some users.
Screenshot: Apple

Apple rushed out iOS 14.5.1 on Monday, an update that fixes a bug in the App Tracking Transparency feature rolled out a week ago.

“This update fixes an issue with App Tracking Transparency where some users who previously disabled Allow Apps to Request to Track in Settings may not receive prompts from apps after re-enabling it,” Apple’s release notes said. “This update also provides important security updates and is recommended for all users.”

iPadOS 14.5.1, a version of the software for iPad users, also arrived Monday.

App Tracking Transparency makes Chinese tech giant Alibaba worry

By

Alibaba
Alibaba is a giant in the world of e-commerce.
Photo: Markus Winkler/Unsplash CC

It’s not just U.S. tech giants that fear iOS 14.5’s new App Tracking Transparency feature. Chinese e-commerce giant Alibaba Group, with a market cap of $646.84 billion, is supposedly very worried, just like Facebook.

A report from The Information says Alibaba invited half a dozen marketing execs to its Hangzhou headquarters to discuss how to react to the new feature, which stops apps from tracking users across websites and third-party apps.

By

App Tracking Transparency will be part of iOS 14.5, iPadOS 14.5 and tvOS 14.5. It’s already showing up in betas.
Developers get to say when the feature goes live. But there's a catch.
Graphic: Cult of Mac

Apple accused of using app-tracking crackdown to sell ads

By

Apple.logo.paris.store
Apple stands to increase ad revenue from recent changes.
Photo: Josh Davidson for Cult of Mac

Apple is being accused of engaging in sneaky behavior when it comes to its advertising strategy. According to a Wall Street Journal report, advertisers who are targeting iPhone users say they will “get more data about ad performance if they buy Apple’s ad space than if they buy through third parties.”

iOS 14.5 offers new privacy oriented features that let users opt out of tracking for personalized ads. However, Apple also sells ads itself in the App Store, News, and Stocks. It has recently been bolstering its efforts in this department.