M. Night Shyamalan’s Apple Original series Servant will debut with three episodes on November 28. As with other Apple TV+ shows such as The Morning Show, Apple will then roll out new episodes every Friday.
That answers one question I’d had about Apple TV’s future launch plans.
Unlike Netflix, Apple TV+ is rolling out its shows gradually. When it launched it featured the first three episodes of The Morning Show, See, and For All Mankind. New episodes roll out at midnight on Thursday/Friday.
However, I wondered whether Apple would adopt a similar launch schedule for future shows — or whether it just unloaded the first three episodes of its debut shows to provide more day one content. From the sound of things, Apple will debut new shows with the same first three episodes.
In my view, that’s a good move since it gives people a chance to get into the series. Moving away from unloading every episode of a show at once is a good way to avoid churn. But people frequently need more than one episode to hook them.
Interestingly, Apple isn’t taking this approach with all its content. Apple TV+ debuted the entire season of Dickinson at once. Apple also released multiple episodes of its kids’ shows Helpsters, Ghostwriter and Snoopy in Space all in one go.
Servant is coming November 28
As with its other big shows, Apple kicked off the lead-in to Servant by giving it its own global premiere. This red carpet event took place Thursday at BAM Howard Gilman Opera House in Brooklyn, New York. It was attended by M. Night Shyamalan, cast members Lauren Ambrose, Toby Kebbell, Rupert Grint, Nell Tiger Free, and others.
Apple describes the show as following: “a Philadelphia couple in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home.”
Of all the Apple TV+ shows in production, this is one of the ones I’m most excited to see. You can check out Servant‘s most recent (and creepiest) trailer here.