AirPods and Apple gear top teens’ wish lists | Cult of Mac

AirPods and other Apple gear top teens’ holiday wish lists


Demand could far exceed supply for AirPods this holidays
AirPods are the gift teens want most this holiday season.
Photo: Killian Bell/Cult of Mac

Anyone at a loss for what to get a hard-to-buy-for teenager need look no further than the Apple Store. Specifically, AirPods. That’s a conclusion of a survey done by a market-research firm.

Surprisingly, this same firm sees slowing interest in Fortnite.

AirPods for everyone on your list

After surveying US consumers, the analysts at Piper Jaffray declared Apple to be the “top-listed consumer brand for teens.”

And the item they want most of AirPods. Surely the recent launch of the fancy new AirPods Pro with noise cancellation is driving some of this demand.

Nike and Louis Vuitton scored well among teens on this survey too.

Optimism for Apple this holiday

Apple is on record predicting it will take in between $85.5 billion to $89.5 billion during this last quarter of 2019. Revenue totaled in $88.3 billion in the same quarter of last year, so it’s being cautious.

Expect a boost from wearables. The company has enjoyed steady growth in revenue from AirPods and similar devices for years. This is already close to surpassing revenue from Mac sales — lots of AirPods and Apple Watches under Christmas trees this year could make wearables Apple’s second-largest product line.

And iPhone seems poised to do well too. The new devices have sold strongly from the very start, and sales are reportedly up in China, an area where Apple struggled over the last year.

The fall of Fornite?

In addition to those three companies, Piper Jaffray is closely monitoring Activision Blizzard, maker of Call of Duty. This video game is doing well, while archrival Fortnite is starting to slip.

If true, it will mark the beginning of the end for what was for a time a cultural juggernaut.



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