The director of Selena Gomez’s latest music video used an iPhone 11 Pro to shoot the stylish black-and-white video. The video debuted Wednesday.
Director Sophie Muller filmed the video for song “Lose You to Love Me” on one of Apple’s new handsets. Muller is a renowned director of music videos who has previously shot videos for artists including Beyoncé, Coldplay, and others.
“This song was inspired by many things that have happened in my life since releasing my last album,” Gomez wrote on Vevo. “I want people to feel hope and to know you will come out the other side stronger and a better version of yourself.”
For Gomez fans, the song is the source of conversation because it refers to the end of Gomez’s relationship with Justin Bieber. Apple fans are likely more interested in the filming quality rendered using the iPhone 11 Pro.
The video uses filters and dissolves to give it an old-timey black-and-white look. At the same time, by having a close-up of Gomez look directly into the lens, it also consciously mimics the confessional look of a vblog. While it doesn’t showcase the ultra-wide angle lens of the iPhone Pro, it does demonstrate the ability of the new iPhone to shoot well in low light environments.
Gomez promoted the video in a tweet using the hashtag #ShotOniPhone. Apple also posted an abbreviated version of the video to its YouTube channel.
Shot on iPhone: Selena Gomez and beyond
Apple’s “Shot on iPhone” ad campaign has been a big hit for Apple in recent years. The campaign highlights just what is possible with Apple’s phone camera. This crowdsourced image campaign has been hailed as a “game-changer.”
The iPhone is also becoming a more widely used tool by filmmakers. The director of previous Sundance-screened movie Tangerine used an iPhone to shoot the movie. It garnered considerable critical appreciation. Just as notably, noted director Steven Soderbergh’s 2018 psychological thriller, Unsane, was also shot on an iPhone.
In addition to being cheaper than a traditional camera rig, shooting on iPhone also makes for a more intimate filming experience. It makes it easier for directors to capture spontaneous performances.
It’s yet another reminder of just how far smartphone photography has come in the last decade.