DuckDuckGo teamed up with Apple to protect user privacy for map and address-related searches. Their agreement gives users of the search engine access to continually updated maps, enhanced satellite imagery and more without exposing their data.
The pairing seems natural as both Apple and DuckDuckGo have taken strong stances on protecting user privacy.
Apple is pro-privacy
Unlike companies like Google and Facebook, Apple doesn’t make a business out of collecting and selling information about its users. Apple’s VP of software technology, Bud Tribble, told the U.S. Senate’s Commerce Committee in September, “We believe that privacy is a fundamental human right, which should be supported by both social norms and the law.”
It wouldn’t be possible for DuckDuckGo to team with Google Maps for locations searches as Google would insist on collecting information on all users. But that’s not true for Apple. “You are still anonymous when you perform map and address-related searches on DuckDuckGo,” the search engine promised.
This new feature is powered by Apple MapKit JS framework, which was created to enable companies to add interactive maps to webpages. DuckDuckGo is one of the first global companies to employ this offering that Apple launched last summer.