Over the weekend, AdAge managed to get their hands on some data showing how much big companies spend on Google Adwords.
Google’s none too happy about the breach, saying: “We’re now looking into the possibility that someone improperly disclosed confidential information about our clients, and [we] will take all appropriate action.”
But Apple can’t be happy about the leak either, particularly since it highlighted the fact that Apple spends a million dollars a month on Google Adwords adverising… despite the fact that they have a competing network called iAds.
Of course, a million bucks a month is just a drop in Apple’s coffers, and Apple can’t trust iAds alone to promote their own products successfully yet, given its limited rollout to iOS devices. Still, Apple ultimately intends to go head-to-head with Google Adwords for the mobile space… a blip in the headlines saying they are giving money to their rival has to be annoying, no matter how inconsequential the amount.