iPhone shipments are growing in all the right places


iPhone 7 camera
Even more powerful iPhone cameras are coming.
Photo: Ste Smith/Cult of Mac

iPhone sales might have fallen year-on-year during the first quarter of 2017, but shipments continue to grow in a number of key markets.

In fact, new data shows that shipments declined only in China and Japan during the first few months of the year.

iPhone 7 is far from Apple’s most exciting upgrade to date. It delivers nice features like water-resistance and stereo speakers, but it isn’t vastly better than the iPhone 6s… or the iPhone 6. Despite that, consumers are still demanding the iPhone.

The latest figures from Kantar Worldpanel reveal that iPhone shipments grew in the U.K., the U.S., and Australia during the first quarter of 2017 by 5.6 percent, 5.2 percent, and 3.8 percent year-on-year respectively.

The only markets in which iPhone shipments declined were China and Japan. The device accounted for just 12.4 percent of shipments in China in the first quarter, which is the lowest level Apple has seen since 2014, Kantar says.

Nevertheless, iPhone 7 was still the best-selling smartphone in China during the same period, accounting for 3.8 percent of all devices sold.

These figures are expected to skyrocket towards the end of 2017 as Apple introduces us to its next-generation iPhones. Fans are eagerly anticipating big upgrades, and according to a recent survey, 92 percent are planning to purchase another iPhone within the next 12 months.


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