Foxconn cuts 50,000 workers early as iPhone struggles

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Which new iPhone is for you? It really comes down to size.
Other Apple suppliers are suffering, too.
Photo: Ste Smith/Cult of Mac

Foxconn, Apple’s largest manufacturing partner, has cut 50,000 workers ahead of schedule as a result of weak iPhone demand.

The first cuts came last October, months before Foxconn typically scales back its workforce in preparation for slow season, according to a source familiar with the move. It is believed that Foxconn isn’t the only Apple supplier making cuts, either.

Samsung will make life even harder for iPhone on February 20

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Samsung Galaxy S10 teaser
You won’t be blown away by Galaxy S10 performance.
Photo: Samsung

Weakening demand for the iPhone could get worse next month when Samsung delivers its next-generation smartphone lineup.

The South Korean company has confirmed a Galaxy Unpacked event on Wednesday, February 20. Its teaser video all but confirms the Galaxy S10 will be the star of the show.

Slowing iPhone sales cause Apple suppliers to suffer

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iphone XS
It’s not just Apple that’s feeling the impact.
Photo: Apple

Slowing iPhone sales aren’t just bad news for Apple.

Foxconn, the company’s largest manufacturing partner, is also suffering as a result of weakening iPhone demand, with revenue for December falling 8.3 percent year-over-year.

It’s the first time Foxconn has experienced a drop in revenue in almost a year.

iPhone XS sales take average selling price to record heights

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iPhone XS and XS Max
Have you bought yours yet?
Photo: Ste Smith/Cult of Mac

iPhone XS and iPhone XS Max sales have started off so strongly that they’ve helped Apple’s average selling price reach record heights, new data suggests.

The latest flagships accounted for 16 percent of all Apple handsets sold in the U.S. last quarter, despite being on sale for just ten days of it. Last year’s iPhone X continues to sell well despite being outdated now, while iPhone 8 and 8 Plus were the most popular options.

iPhone XR could be bigger than iPhone 8 in one key market

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iPhone XR test
iPhone XR could be more popular than you think.
Photo: Apple

The iPhone XR is expected to enjoy a strong start in China later this month as a result of the lack of innovation from local brands and weakening demand for their devices, according to one reliable analyst.

Apple’s new handset, which will start at $749 in the U.S., could see bigger demand than last year’s iPhone 8 lineup.

Apple shares fall after iPhone chipmaker cuts sales forecast

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iPhone X laying down
The iPhone will continue to get more expensive, thanks to you.
Photo: Ste Smith/Cult of Mac

Apple shares fell 3 percent this morning after iPhone chipmaker Taiwan Semiconductor Manufacturing (TSMC) cut its revenue forecast for the second quarter of 2018.

The company and industry analysts point to weak demand for high-end smartphones as the main reason for the poor guidance. This likely has something to do with the fact that iPhone X sales have been in the gutter since early hype quickly died out late last year.

HomePod inventories pile up after early demand dies quickly

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Apple HomePod volume controls
HomePod sales are already suffering.
Photo: Ste Smith/Cult of Mac

Apple has been forced to cut HomePod orders as inventories continue to build up in its retail stores, according to a new report.

The $349 speaker enjoyed a promising start when it made its debut in February, but demand has fallen quickly as smart speaker shoppers turn to more affordable options from the likes of Amazon.

iPhone X spells doom for pricey smartphones

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iPhone X laying down
The iPhone will continue to get more expensive, thanks to you.
Photo: Ste Smith/Cult of Mac

iPhone X looked set to become the beginning of a worrying smartphone trend when it went on sale last November, sporting a hefty $1,000 price tag. We were sure future flagships would be similarly expensive. But consumers just aren’t having it.

With iPhone X demand showing no signs of improvement in 2018, analysts are warning that the market “may not tolerate” rising smartphone prices.

Is iPhone X demand really weaker than anticipated?

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iPhone X
Ready to ditch your iPhone X already? There's still time to get a great price!
Photo: Ste Smith/Cult of Mac

Demand for iPhone X has nosedived since the holidays, according to recent reports, which wiped $46 billion off Apple’s market value in under a week. But is that really true? Was Apple really anticipating sales of 40 million units in the second quarter of 2018?

Let’s take a more realistic look.