Even the biggest of iPhone fans would admit that the device has become somewhat boring in recent years, but that hasn’t had any impact on loyalty to the Apple brand.
According to a new study, a whopping 92 percent of iPhone owners who plan to upgrade within the next 12 months will choose another Apple smartphone. That’s the highest retention rate among any smartphone maker, and it suggests iPhone 8 will be huge.
Apple is confident the iPhone will bounce back from its current slump in demand, but new forecasts suggest shipments will get worse before they get better. Researchers don’t expect growth to return until 2017 when Apple introduces bigger upgrades.
Right now, that’s just a small blemish on an otherwise darn near perfect record. But the concern is that it could signal the start of a much greater decline, ushering in an era in which Cupertino is no longer the overwhelmingly dominant force in all things shiny and aluminum.
Should Tim Cook and Co. really be worried about declining demand, and should fans be worried about Apple’s future? Or will our favorite gadget maker be back with a bang?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we throw hands (not literally) over these topics and more!
Speculation surrounding a “budget” iPhone died out when Apple marketing chief Phil Schiller promised it would never happen. But with iPhone 6s demand allegedly falling and the global smartphone market becoming increasingly saturated, could a more affordable phone give Apple a security net? Could it prevent the iPhone business from stagnating in the same way the iPad business has?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we bicker like children over these questions and more!