Microsoft’s rivalry with Apple heated up this year when the company opened a flagship store on Fifth Ave in New York that looks a lot like an Apple Store. In the spirit of Christmas though, the company is calling for peace, and to show they mean it, they sent their employees caroling to the Fifth Ave Apple Store.
In Microsoft’s new holiday ad, employees selected across the country gather at the new Microsoft 5th Ave Store and join NYC’s children’s youth choir to spread some holiday cheer. Their march ends at the steps of the iconic Apple Store on Fifth Ave where they sing “Let There Be Peace on Earth” before being rewarded with a rousing round of high-fives from the Apple gang.
Watch the full ad below:
The ad wasn’t entirely as impromptu as it appears. Microsoft had to get permission from Apple ahead of time to perform the song on the store’s plaza, reports AdAge. Due to NYC’s strict filming laws, Apple knew Microsoft would be filming something, but they didn’t know exactly what.