Beware, this apple pop-up shop isn’t selling iPhones

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Apple popup shop
This is not a real Apple store.
Photo: Ashley Carman/The Verge

Apple fans in NYC eager to visit the company’s first ever pop-up shop in The Big Apple are going to be in for a rude surprise when they show up to the doors tomorrow morning.

A new store has popped up in the Big Apple this week promising to provide a taste of the future. The logo and font on the outside is minimalist and very Apple-esque, but instead of selling limited editions iPhones or Apple Watches, the shops are promoting actual apples.

New LTE tech brings screaming speeds — but not to iPhones

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T-Mobile LTE speed test

Photo: T-Mobile

T-Mobile has increased LTE speeds to a staggering 500Mbps in New York City. It has become the first carrier to test commercial Licensed Assisted Access (LAA) technology, which sends 4G signals over unused 5GHz Wi-Fi channels to increase bandwidth, in the United States.

LAA will soon be expanding its reach across the U.S. — but you won’t be able to enjoy it on iPhone.

Apple’s giant glass triangle touches down in Brooklyn

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Apple store
The new Apple store in Brooklyn New York.
Photo: Neil Hughes/Twitter

New York City is getting a new Apple store this week, only instead of replicating the iconic Fifth Ave glass cube, this time Apple’s going with a giant triangle.

The new store will be Apple’s second retail location in Brooklyn after the company opened a store in Williamsburg last year. Apple’s glass-sided triangle store opens December 2 and is located down the street from the Atlantic Terminal and Barclays Center.

Take a closer look:

NYC Apple store’s glass cube will be dismantled

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apple-store-fifth-avenue-nyc-new-york
Hopefully the glass cube comes back.
Photo: Simone Lovati/Flickr CC

Apple’s giant glass cube in New York City is about to come crashing down.

The iPhone-maker’s most iconic retail store is set for major renovations this year, and according to a new filing, the glass cube is scheduled to be dismantled and removed.

Fashion fiend Jony Ive calls handmade clothes overrated

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This 3D printed dress will be part of Apple's Manus x Machina exhibition.
This bizarre 3-D printed dress is part of the Apple-sponsored Manus x Machina exhibition.
Photo: Nicholas Alan Cope/The Met

An Apple-sponsored exhibition featuring dozens of weirdly wonderful gowns — some produced using 3-D printers, lasers and other exotic techniques — should challenge people’s assumptions that handmade items are inherently better, according to Jony Ive.

Apple’s chief design officer talked up the power of machine-powered manufacturing when he took center stage at this morning’s press preview for the Metropolitan Museum of Art’s Manus x Machina exhibition. The show, which opens today in New York City, explores the relationship between fashion and technology with a gallery of more than 150 unique couture gowns from designers such as Gabrielle “Coco” Chanel, Karl Lagerfeld, Christian Dior, Miuccia Prada and Yves Saint Laurent.

Microsoft delivers an unexpected gift to Apple Store employees

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Apple and Microsoft employees living in harmony.
Apple and Microsoft employees living in harmony.
Photo: Microsoft

Microsoft’s rivalry with Apple heated up this year when the company opened a flagship store on Fifth Ave in New York that looks a lot like an Apple Store. In the spirit of Christmas though, the company is calling for peace, and to show they mean it, they sent their employees caroling to the Fifth Ave Apple Store.

In Microsoft’s new holiday ad, employees selected across the country gather at the new Microsoft 5th Ave Store and join NYC’s children’s youth choir to spread some holiday cheer. Their march ends at the steps of the iconic Apple Store on Fifth Ave where they sing “Let There Be Peace on Earth” before being rewarded with a rousing round of high-fives from the Apple gang.

Watch the full ad below:

Tim Cook gets mobbed during surprise NYC appearance

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Tim cook
Apple and Tim Cook have plenty to cheer about.
Photo: Apple

Tim Cook made a surprise appearance today at the Fifth Ave Apple Store in NYC ahead of his appearance on the Late Show with Stephen Colbert tomorrow night.

During his visit, Cook mingled with the customers, took selfies, and photobombed Eddy Cue before getting swarmed by a mob of fans anxious to get a close-up with the Apple CEO. Buzzfeed created a Snapchat story of the CEO’s visit which wasn’t announced to fans or employees before he dropped in for some quality times with customers.

Here are a few highlights from Cook’s NYC debut:

Fifth Avenue Apple Store Roof Springs A Leak, Again [Video]

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applestorebuldge

 

Apple is having some trouble with its signature store on 5th Avenue in NYC. The company rebuilt the glass cube above the store so it will have less seams, but ever since the renovation was finished Apple has had not one, but two leaks.

A rain storm hit New York City yesterday, and just like two weeks ago, the roof of the 5th Ave store began to bulge with large deposits of water that then leaked and flooded the lower level. To make matters worse, the roof of the Apple Store in SoHo sprung a leak too.

One Apple Store customer got the entire scene on video this time. You can watch the 5th Ave Geniuses scramble to solve the flooding after the jump: