nyc

Beware, this apple pop-up shop isn’t selling iPhones

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Apple popup shop
This is not a real Apple store.
Photo: Ashley Carman/The Verge

Apple fans in NYC eager to visit the company’s first ever pop-up shop in The Big Apple are going to be in for a rude surprise when they show up to the doors tomorrow morning.

A new store has popped up in the Big Apple this week promising to provide a taste of the future. The logo and font on the outside is minimalist and very Apple-esque, but instead of selling limited editions iPhones or Apple Watches, the shops are promoting actual apples.

New LTE tech brings screaming speeds — but not to iPhones

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T-Mobile LTE speed test

Photo: T-Mobile

T-Mobile has increased LTE speeds to a staggering 500Mbps in New York City. It has become the first carrier to test commercial Licensed Assisted Access (LAA) technology, which sends 4G signals over unused 5GHz Wi-Fi channels to increase bandwidth, in the United States.

LAA will soon be expanding its reach across the U.S. — but you won’t be able to enjoy it on iPhone.

Apple’s giant glass triangle touches down in Brooklyn

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Apple store
The new Apple store in Brooklyn New York.
Photo: Neil Hughes/Twitter

New York City is getting a new Apple store this week, only instead of replicating the iconic Fifth Ave glass cube, this time Apple’s going with a giant triangle.

The new store will be Apple’s second retail location in Brooklyn after the company opened a store in Williamsburg last year. Apple’s glass-sided triangle store opens December 2 and is located down the street from the Atlantic Terminal and Barclays Center.

Take a closer look:

NYC Apple store’s glass cube will be dismantled

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Hopefully the glass cube comes back.
Photo: Simone Lovati/Flickr CC

Apple’s giant glass cube in New York City is about to come crashing down.

The iPhone-maker’s most iconic retail store is set for major renovations this year, and according to a new filing, the glass cube is scheduled to be dismantled and removed.

Fashion fiend Jony Ive calls handmade clothes overrated

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This 3D printed dress will be part of Apple's Manus x Machina exhibition.
This bizarre 3-D printed dress is part of the Apple-sponsored Manus x Machina exhibition.
Photo: Nicholas Alan Cope/The Met

An Apple-sponsored exhibition featuring dozens of weirdly wonderful gowns — some produced using 3-D printers, lasers and other exotic techniques — should challenge people’s assumptions that handmade items are inherently better, according to Jony Ive.

Apple’s chief design officer talked up the power of machine-powered manufacturing when he took center stage at this morning’s press preview for the Metropolitan Museum of Art’s Manus x Machina exhibition. The show, which opens today in New York City, explores the relationship between fashion and technology with a gallery of more than 150 unique couture gowns from designers such as Gabrielle “Coco” Chanel, Karl Lagerfeld, Christian Dior, Miuccia Prada and Yves Saint Laurent.

Microsoft delivers an unexpected gift to Apple Store employees

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Apple and Microsoft employees living in harmony.
Apple and Microsoft employees living in harmony.
Photo: Microsoft

Microsoft’s rivalry with Apple heated up this year when the company opened a flagship store on Fifth Ave in New York that looks a lot like an Apple Store. In the spirit of Christmas though, the company is calling for peace, and to show they mean it, they sent their employees caroling to the Fifth Ave Apple Store.

In Microsoft’s new holiday ad, employees selected across the country gather at the new Microsoft 5th Ave Store and join NYC’s children’s youth choir to spread some holiday cheer. Their march ends at the steps of the iconic Apple Store on Fifth Ave where they sing “Let There Be Peace on Earth” before being rewarded with a rousing round of high-fives from the Apple gang.

Watch the full ad below:

Tim Cook gets mobbed during surprise NYC appearance

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Tim cook
Apple and Tim Cook have plenty to cheer about.
Photo: Apple

Tim Cook made a surprise appearance today at the Fifth Ave Apple Store in NYC ahead of his appearance on the Late Show with Stephen Colbert tomorrow night.

During his visit, Cook mingled with the customers, took selfies, and photobombed Eddy Cue before getting swarmed by a mob of fans anxious to get a close-up with the Apple CEO. Buzzfeed created a Snapchat story of the CEO’s visit which wasn’t announced to fans or employees before he dropped in for some quality times with customers.

Here are a few highlights from Cook’s NYC debut:

Fifth Avenue Apple Store Roof Springs A Leak, Again [Video]

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applestorebuldge

 

Apple is having some trouble with its signature store on 5th Avenue in NYC. The company rebuilt the glass cube above the store so it will have less seams, but ever since the renovation was finished Apple has had not one, but two leaks.

A rain storm hit New York City yesterday, and just like two weeks ago, the roof of the 5th Ave store began to bulge with large deposits of water that then leaked and flooded the lower level. To make matters worse, the roof of the Apple Store in SoHo sprung a leak too.

One Apple Store customer got the entire scene on video this time. You can watch the 5th Ave Geniuses scramble to solve the flooding after the jump:

Apple Store On Fifth Avenue Gets Flooded After Roof Springs A Leak

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Apple Store New York City 5th Avenue

The Apple Store on Fifth Avenue is one of the most iconic retail stores on the planet, but a leaky roof caused everything to go into disarray on Tuesday morning as water poured into the store.

A small leak sent water pouring into the west side of the store this morning around 8AM. The New York Post reports that Apple employees quickly went to work on removing the water, but there were only about 15 customers in the store at the time.

Undercover Police Are Trying To Get Rid Of iPhone Theft By Targeting Buyers

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iphonethiefdaters123

iPhone theft has become a huge problem. Mayor Bloomberg says if it weren’t for Apple’s shiny devices getting stolen so frequently, crime in NYC would have gone down slightly in 2012.

Despite the best efforts of the boys in blue, catching iPhone thieves is hard work. Police really haven’t gotten too much better at it, so they’re changing their target. To get iPhone thieves off the streets, cops in San Francisco are trying a new tactic: rather than waiting around on subways trying to catch thieves in the act of stealing iPhones, The Fuzz has started trapping the buyers of stolen iPhones.

Why NYC Thieves Prefer Mugging People For iPhones Than Android Smartphones

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Fight-Club-0015

Late last year, Cult of Mac reported that New York City’s crime rate had increased for the first time in twenty years, not due to the resurgence of criminal gangs like the Warriors and the Baseball Furies, but because the iPhone was just such a popular thing to steal.

Why are criminals so interested in ripping off iPhones, though, and not, say, Samsung Galaxy S III’s? What it all comes down to is two things. One, the predictability of the resale market: you can predict what you can pawn an iPhone for, but other gadgets are harder. Two: an iPhone or iPad is easy to identify at a glance, where as other lucrative gadgets are harder to spot.

The Best Apple LEGO Projects Ever [Gallery]

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maclegoos

LEGOs are one of the greatest toys ever invented. You can build pretty much anything you can dream of with them. Even a car. They’re amazing.

We’ve seen tons of Apple-inspired LEGO projects over the last couple of years, from LEGO Apple Store replicas, to a working LEGO Mac Pro. There is no limit to the creativity you can achieve with LEGOs, but these best LEGO projects we’ve ever seen:

The Story Of An iPhone So Nice It Was Stolen Twice

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You don't have to jailbreak to give your iPhone a little extra personality.
You don't have to jailbreak to give your iPhone a little extra personality.

You should never steal an iPhone while wearing pink shoes. It doesn’t sound like a piece of vital information, but in the hard streets of Brooklyn’s Prospect Park it is, because those pink little things are going to get you caught.

One thief learned that lesson the hard way, after he stole an iPhone from a girl, and then the iPhone he stole was stolen, and then both of them got busted. It’s a crazy story, but it goes something like this:

5th Avenue iPad Mini Launch Likely To Be Subdued Due To Hurricane Sandy

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applestoresandy

Apple is going to sell a holy-crap-ton of iPad minis at Apple Stores everywhere tomorrow, except in New York City. After getting ravaged by hurricane Sandy, NYC is still trying to recover from the damage the storm has inflicted on them, and many people won’t be able to make it to the Apple Store for the launch.

The damage from hurricane Sandy will probably mean that the iPad mini launch at the 5th Avenue Apple Store will be much more subdued than past launches. 

Apple’s Sandbagged The Entrance To 5th Avenue Apple Store [Image]

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applestoresandy

The 5th Avenue Apple Store is one of New York City’s most iconic buildings. It’s also made out of glass. Really strong glass that will probably be able to survive hurricane Sandy’s damage, but the store is also located underground. To add more protection from flooding, Apple added sandbags to the entrance of the store just in case.

Hopefully they’ve added a few barriers below the entrance too, because hypothetically, if the glass facade of the Apple Store does come crashing down I’m betting it would be huge target for looters, especially if it were discovered that a huge stash of iPad minis are down there right now.

Apple Related Crime Is Up 40 Percent In New York City

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iphone5

Thieves love iPhones and Apple products. But the theives in New York City? Those dudes have a fiery lustful passion for Apple products. So much so that Apple product theft now accounts for 14 percent of all crime in New York City according to the NYPD. Even though NYC’s crime rate only rose four percent this year compared to 2011, Apple product theft rose a whopping 40 percent.

NYC Cops Bust 141 Members Of Stolen iPhone Crime Ring

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iphone3gs4
iPhone 3GS and iPhone 4 (Photo by jabella - http://flic.kr/p/8daW3f)

Psst. You wanna buy a stolen iPhone or iPad? New York City police say the iPhone is such in demand shop owners will buy the handset even when they know the device was stolen. The NYPD recently arrested 141 employees who purchased hot iPhones to sell at pawnshops, grocery stores and barbershops.

Check Out The Insanely Huge Crowd That Showed Up For Apple’s Grand Central Opening [Photo]

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gct-opening

Holy crap. Check out this photograph of all the people who queued up for the opening of Apple’s new Grand Central Terminal location, as photographed by Fortune’s Philip Elmer-DeWitt. You’d think this was an iPhone 5 launch!

Also interesting to me: look at the number of Apple Geniuses on hand. Most stores would be lucky to have that many customers at once, let alone need that number of employees to handle their customer base.

Check Out This Video Walkthrough Of Apple’s Huge New Grand Central Location

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We’ve seen a lot of images of the inside of the new Grand Central Terminal Apple Store ahead of its Friday grand opening scheduled for 10AM, but up until I saw this three-minute YouTube video walking through it, I had no idea just how big the space was.

It’s just huge. I suppose it would have to be, given the amount of traffic this store is going to get, but even so, it’s going to take the average person at least a few minutes to walk from one end to the other.

[via Apple 2.0]

Can’t Wait Until Friday? Here’s The Inside Of The New Grand Central Apple Store [Photos]

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Screen Shot 2011-12-06 at 5.25.33 PM

Apple’s latest flagship store in New York City’s Grand Central Terminal is set to finally open Friday at 9 AM. While we’ve seen multiple shots of the store’s covered exterior, and even a concept of what the interior will look like, we have yet to see Apple’s finished product on the inside.

Some photos taken inside Apple’s new retail store reveal the Genius Bar and more.

New York City’s MTA Tells Grand Central Apple Store Critics: ‘Bring It On’

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Courtesy 9to5Mac.com
Courtesy 9to5Mac.com

Earlier this week, we reported on a controversy surrounding Apple’s Grand Central Store, set to open Saturday. Critics are blaming New York City’s mass transit agency for inking a ‘sweetheart’ deal giving the tech giant a huge break on the lease cost. The MTA is now fighting back, telling those wanting an investigation into the Apple store to “bring it on.”

New York State Is Investigating Apple’s ‘Unique’, Dirt Cheap Grand Central Station Deal

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How proposed Grand Central Apple Store May Look (image: wsj.com)
How proposed Grand Central Apple Store May Look (image: wsj.com)

New York State regulators are investigating whether Apple got a ‘sweetheart deal’ when it leased space for its largest store in the city’s Grand Central Station. Reportedly, Apple paid the city’s MTA $60 per square foot for space that normally leases for more than $200. Did Apple throw around its marketing muscle to gain preferential treatment? Politicians are up in arms as Apple preps the the location for a Saturday unveiling.