Apple Music has gone country in the streaming service’s latest ad that debuted last night during ABC’s broadcast of the Country Music Awards. The new ad gives viewers a backstage peek at Kenny Chesney’s ‘No Shoes Nation’ tour as the country singer uses Apple Music to create playlists, and discover new tunes
Along with waxing philosophical about the ‘human element’ Apple Music offers, the one-minute ad also features the Apple Watch that’s worn by Chesney to track his workouts as he slams medicine balls into the ground while aspiring to become a bull rider.
Watch the new ad below:
