After five months of beta testing its fast-loading ‘instant’ articles, Facebook is rolling out the feature to all iPhone users starting today.
Instant articles load 10 times faster than normal shared links and rank higher in News Feed. Facebook has enlisted a number of top publishers to create content for the new article format with The New York Times, BuzzFeed, and The Atlantic among the first supporters.
Thousands of instant articles will be published everyday, said Facebook’s chief product officer, Chris Cox at the WSJD Conference today in Laguna Beach, California. Cox also revealed that a beta is in the works for Android, and that it should be available by the end of the year.
Facebook’s app will now add a lightning bolt next to instant articles, but you’ll only see them if you follow one of the supported publishers, or if one of your friends shares them. The articles can be browsed just by tilting your iPhone up and down, and strip out advertisements to load faster.
Here is the full list of publishers that support the new format:
Billboard, Billy Penn, The Blaze, Bleacher Report, Breitbart, Brit + Co, Business Insider, Bustle, CBS News, CBS Sports, CNET, Complex, Country Living, Cracked, Daily Dot, E! News, Elite Daily, Entertainment Weekly, Gannett, Good Housekeeping, Fox Sports, Harper’s Bazaar, Hollywood Life, Hollywood Reporter, IJ Review, Little Things, Mashable, Mental Floss, mindbodygreen, MLB, MoviePilot, NBA, NY Post, The Onion, Opposing Views, People, Pop Sugar, Rare, Refinery 29, Rolling Stone, Seventeen, TIME, Uproxx, US Magazine, USA Today, Variety, The Verge, and The Weather Channel.
Via: The Verge