Samsung VP does a great Steve Jobs impersonation

Samsung’s marketing VP does a pretty good Job(s)


Steve Jobs and a new fake Steve Jobs, aka Samsung marketing VP Georg R. Rötzer.
Steve Jobs and a new fake Steve Jobs, aka Samsung marketing VP Georg R. Rötzer.
Photo of Steve Jobs: Norman Seerff; photo of Georg R. Rötzer: Samsung

Samsung has been mercilessly copying Apple’s software, hardware and marketing for years, but the most unoriginal company in tech has taken its copycat ways to an all new level by ripping off Steve Jobs’ signature look.

In a recent promotional headshot for his upcoming appearance at the DMEXCO conference in Germany, Samsung VP Georg R. Rötzer not only copied Jobs’ dark outfit and round spectacles — he also aped the Apple co-founder’s pose from the cover of Walter Isaacson’s biography.

Rötzer hasn’t been a prominent public face for Samsung while he’s been at the company, but he has overseen Samsung Electronics’ corporate marketing efforts since 2009, which also happens to be around the time the company really ramped up its strategy of mimicking Apple at every opportunity.

The Steve Jobs motif seems to be a new look adopted by Rötzer, who has usually been spotted wearing rectangular frames and a business suit — something El Jobso almost never wore in his later years.

To Rötzer’s credit, he did innovate on Jobs’ chin-grab pose by using his right hand instead of the left, but he has gone with the right in at least one of his Jobs impersonations from 2012.

Knowing Samsung, he probably rocks New Balance sneakers around the office too.


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