This iPhone ad parody is the freakiest thing you've ever seen

Parody iPhone ad is just about the freakiest thing you’ve ever seen


What do you get when you cross an Apple ad with J-horror? Photo: Noka Films
What do you get when you cross an Apple ad with J-horror? Photo: Noka Films

From the dystopian “1984” Macintosh commercial to its disastrous “Lemmings” follow-up, Apple ads haven’t always been full of jokes, tinkly music and Jony Ive saying “aluminium” in a soothing voice.

Nothing Apple has ever created, however, has been quite as weirdly disturbing as this iPhone ad parody from the folks at Noka Films.

Called “Upgrade,” the iPhone 7 parody ad depicts a woman whose body seems to be malfunctioning around her — until she receives an in-ear Apple implant in a moment that is all but guaranteed to make viewers wince.

“iPhones and similar smartphones are now an integral part of our modern life, and in a way, beginning to alter who we are,” the filmmaker told AdWeek of their concept. “To ridicule our addiction to our smartphones, we played out a world where this technological evolution may one day take over us.”

While the concept of a smartphone we control directly with our brains may not be out of the question long-term, I’d be surprised if it’s a strategy Apple pursues anytime soon.

And particularly not by the time the iPhone 7 ships in 2016.


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