Apple Watch band packaging looks just like Swatch

Apple Watch band packaging looks like Swatch


Is that an Apple Watch band box sitting on the tablet? Photo: Apple
Is that an Apple Watch band box sitting on the table? Photo: Apple

Apple might have just leaked some packaging for the upcoming Apple Watch.

The Apple Jobs website received a nice update today — including a new image of what appears to be some of the Apple Watch packaging that will hit Apple Store shelves April 24. The boxes look too thin to hold the Apple Watch and its inductive charger, so they’re more likely just for bands, but we couldn’t help but notice they look just like Swatch’s iconic boxes.

Here’s a comparison shot:

Photo: Cult of Mac
Photo: Cult of Mac

In a way, it’s fitting. The Apple Watch Sport seems poised to become the next Swatch. Even if it is just a passing fad.

The final packaging Apple uses on launch may vary from the image posted today, but Apple will undoubtedly go for the most minimalist packaging possible. Pricing for Apple Watch bands were finally revealed last week with prices ranging from $49 to $449, but if you want the fanciest bands you’ll have to fork over $10,000 or more for an Apple Watch Edition.