‘Call it the iWatch and we’ll kill you’

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Just don't call it the iWatch. Photo: Apple

Having written about the Apple Watch for months before it was announced, I’ll admit it was difficult to stop referring to the device as the “iWatch.” Even Tim Cook has slipped up and used that name in interviews, suggesting that this is the name Apple’s wearable debut had inside the company.

With that in mind, CollegeHumor has created a hilarious public service announcement video entitled, tactfully enough, “Apple: Call It the iWatch and We’ll Kill You.”

Featuring “appearances” from various “Apple executives,” the ad promises customers that, “Do as we say and a lifetime of delights can be yours, but disobey and forsake any hope of ever owning” an Apple Watch since you’ll be unceremoniously booted out of whichever brick-and-mortar Apple Store you happen to be in at that moment.

It’s an amusing video, and one we’ll bear in mind next time we’re dashing off an article about the impending iWatch Apple Watch.