Apple goes to some pretty crazy lengths to ensure secrecy for its various projects, and it expects a similar commitment from its partners.
According to a New York Times article, prior to releasing Apple Pay, the key players (which included Apple and banks such as JP Morgan Chase) referred to each other by code-names after rumors of Apple’s interest in mobile payments surfaced in early 2013.
Internally, JP Morgan went even further than that: holding conversations about Apple Pay in windowless office rooms. As per the article, just one third of JP Morgan employees working on the project knew that it was Apple who was the mystery partner.
The ruse continued right up until Tim Cook announced Apple pay at Tuesday’s keynote, which meant that uninformed people in the room were more than a little baffled why their day was being used to follow the unveiling of a new iPhone and smart watch.
Still, as anyone who has worked with Apple knows, them’s the breaks when you’re working with a partner like Cupertino.
Source: New York Times
Via: Business Insider
