Let’s be honest, finding apps on the App Store sucks. There isn’t a great way to find new apps, other than looking at the top of the charts and seeing which apps are most popular. Even though Genius support is coming to the App Store in iOS 6, we’re not getting our hopes up that Apple will be able to fix app discovery on their first shot.
There are a couple websites out right now that focus on discovering new apps, but one of the more exciting startups right now is Ooomf, which offers a set of tools for both developers and app users, to find new apps or promote current content.
In some ways you can think of Ooomf as a kind of “Pinterest for apps.” Users can build catalog of apps that follow a particular theme, and share catalogs with other users. Founder Mikael Cho says if you “identify as a creative, or a traveling nomad, or a hustling innovator, and we have different apps in each category, but the entire idea is to be a part of the whole life cycle of an app, from idea to creation.”
Allowing users to be part of an app’s entire life cycle is what Ooomf wants to excel at the most. They have tools where developers can create a homepage for their app within minutes and use it as part of the App Store submission process, as well as a way to promote upcoming apps with “coming soon” announcements.
Users can also pitch app ideas to developers and vote on which features should make it into the final product. “We allow people to participate in the creation of an app, so if you have an idea or a prototype or a design, you can put it on Ooomf and let the community vote on features and participate in it.”
Source: Digital Trends