Unboxing a new MacBook — or indeed any new Apple product — is a pretty exciting experience that most of us only get to enjoy once every few years. But thanks to a team of artists from Melbourne, Australia, you can enjoy the scent of a brand new MacBook Pro every day.
Gavin Bell, Jarrah de Kuijer, and Simon McGlinn have teamed up with Air Aroma to create a new perfume that smells just like a new MacBook Pro.
There’s no denying that a new MacBook has a pretty unique scent. I’m not sure what it is or where it comes from exactly, but it’s sweet and pleasant and, unfortunately, it wears off after a few days. You might think I’m crazy, but I know some of you will know what I’m talking about.
Bell, Kuijer, and McGlinn certainly do, because they think it’s so awesome that they turned it into a perfume with a little help from Air Aroma:
To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.
Air Aroma reports that fragrance suppliers in the south of France provided the aroma of glue, plastic, rubber, and paper. It doesn’t sound all that sexy actually, but here’s to hoping the finished product does indeed smell like the real thing.
The scent will be dispersed at the artists’ exhibition in Melbourne between April 20 and May 12. Unfortunately, you’ll have to hop on a plane to Australia to check it out, because it will not enter mass production or be available for purchase. That’s a shame.