Screw You, Facebook! OS X Mountain Lion Proves Twitter Is The Most Important Social Network



One of the big marquee features of Mountain Lion is deeply-baked Twitter integration, built right into every Mac apps. If there was any doubt about it after iOS 5, erase it from your mind: after some aborted experiments like Ping, Apple is doubling down on social networking, and the horse they’re backing isn’t Facebook… it’s Twitter.

According to the official description of Twitter integration in OS X Mountain Lion:

Tweet right from your apps. OS X Mountain Lion keeps you on top of all things Twitter. Sign in once and you’re all set to start tweeting — and you don’t have to leave the app you’re in. Tweet links and photos directly from Safari, iPhoto, or Photo Booth with the new Tweet Sheet. Tweet comments and add locations. And when someone mentions you in a tweet or sends you a direct message, you’ll get a Twitter notification right then and there.

What’s so interesting about Twitter coming to OS X is that Twitter has, up until now, flourished based upon its mobile roots. Twitter’s always been about broadcasting quick thoughts or links out-and-on-the-go, and its core premise — 140 character updates — was defined by the ability to capably fit a Tweet into the 160 character size limit of an SMS text message.

With Twitter being baked right into OS X, Apple is making Twitter shrug off its mobile roots. Not only that, Apple is signaling that it’s Twitter, not Facebook, that is is the king of all social networks. Heck, with Mountain Lion, Twitter becomes the world’s first social network to be baked right into a desktop operating system!

Think about that for a second. For all its might and reach, it’s dinky little Twitter, not the mighty Facebook, that has become an integrated feature across not only all iOS devices, but now all Macs. We can speculate endlessly about why that is — my guess is Facebook pissing off Apple with the whole Ping debacle. Either way, though, Twitter is now uniquely positioned to topple Facebook from its throne as king of all social media.

Apple believes in Twitter, and Mountain Lion proves it. The real question is, with $100 Billion in the bank, does Apple believe in Twitter and its future as a part of iOS and OS X to buy them outright? We’ll see, but nothing would surprise me at this point.

  • Alexander Cardosa

    twitter is information, Facebook is as I see it a good place for Voyeurism. Two different animals for two different type of people. Apple Ping was to limited and that to me was its real downfall, though you can twit to Twitter which kind of showed which way apple was going.

  • Jordan Clay

    I just use Twitter for News and updates….all my actual friends are on Facebook….

  • Antonio Morillo

     To this day, I still can’t figure what to do with Twitter on a personal level besides getting news and updates also.

  • brnmbrns

    This doesn’t prove shit.

  • John-Mark Ikeda

    Mountain Lion?? Did I miss something?

  • Don Pope

    No, it doesn’t. It just proves that Apple has a better relationship with Twitter than with Facebook. Notice also how they mention Vimeo but not YouTube. That doesn’t mean that Vimeo is more important, just that Vimeo is not owned by Apple’s rival Google.

    (BTW, I’m very glad they support Vimeo)

  • Edson Rozzo Maruyama

    am I the only one that thinks apple is just trying to get ahead microsoft baking Facebook right into Windows 8?

  • tipsavenue

    Interesting decision. I think they just considered tweeting to be far lighter than using the Facebook wall.

  • Erik Maier

    I love Apple. LOVE them. But when it comes to making decisions about social networking, they’re so dense it’s ridiculous. Twitter is a joke. Facebook is king. (Not saying that will always be the case, but as of right now it’s irrefutable.)

    This is idiotic. Also, I’m usually not one of those douches that cries about article titles, but this does not prove a blatant falacy. It proves that Mark Zuckerberg is an asshole and Apple is stubborn. That’s all. 

  • desinapster

    No… If you’re an asshat like Mark Awkberg and bitch @ Apple and not allow them to get within Facecrap’s wall, people will just move on to the next big thing, Twitter. It’s not about lighter, it’s about relationships and Apple hates Facecrap, end of story.

  • tipsavenue

    :)) You’re right. I think Facebook has gone more with Microsoft on this one..or is about to go. Even giants need help from other giants and this wouldn’t be the first time such a collaboration unfolds.

  • Mike Rathjen

    It proves that Brownlee just spouts random, meaningless crap.

  • mlahero

    This is just not a feature that Joe Consumer cares about. Twitter?? Why would I want Twitter??

  • Jason Burns

    I’d say it more accurately proves that Apple couldn’t work out a deal with Facebook :)

  • Kelvin Smith

    Twitter is too one one dimensional. FB allows for real two way communication, no @ needed!

  • Arimathéia Otto

    Facebook is boring and too commercial. Twitter is more social.

  • CharliK

    Facebook also has some potentially less than desirable privacy rules and policies. Which is part of why they weren’t picked for Ping, iOS etc

  • CharliK

    Now this is a valid point. It would be nice if the other side of Twitter was better supported. Perhaps into Messages

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  • mike95

    Today, iOS doesn’t have facebook integration but it will be baked in when it’s released with the next iPhone in a few months. Similarly, Mountain Lion doesn’t have it yet but will be with a minor update once iOS6 is released. Heck, it’s even stated as so on your web site here —

    — Michael Olivero