Weirdest of 2015: This year’s most blistering insults


Apple fanatics got up to some strange stuff in 2015.
There was plenty of trash talk to go around in 2015.
Image: Stephen Smith/Cult of Mac

Cult of Mac's Best of 2015 In addition to rounding up the best stories of the year, we’re also showcasing the weirdest of 2015, and we can’t do that without including the sickest burns people laid down over the past 12 months.

It’s always strange when companies and CEOs snip and snap at each other like annoyed children. We should expect them to be above that sort of behavior, but guess what? They totally aren’t.

Here are some of the most blistering insults of the year.

Swatch and Visa partner to one-up Apple Pay


Apple Pay works in Australia now.
Swatch isn't going to let Apple have all of the contactless-payment fun.
Photo: Apple

Like the Borg, Star Trek‘s race of cybernetically enhanced humanoids, Swiss watch maker Swatch is attempting to have the best of both worlds as it rolls out a partnership with Visa to bring Apply Watch-style contactless payment to its new line of analog timepieces.

Swatch announced the deal today, and the program will roll out early next year.

Swatch claims ‘One more thing’ trademark isn’t a jab at Apple. Yeah, right.


“One more thing” returned at this year's iPhone keynote. Photo: Apple.
Yep, it's just a coincidence that Swatch decided to use this phrase right now.
Photo: Apple

Swatch has denied that its trademarking of Steve Jobs’ famous “One more thing” phrase was a blatant attempt to troll Apple — arguing instead that it’s part of a new film noir-inspired watch line, referencing Peter Falk’s Columbo character.

Yes, that’ll do. And Android’s blatant borrowing of the iOS interface was just a funny coincidence too, right?

Swatch CEO trolls Apple Watch by calling it a ‘toy’


Are Apple Watch expectations just too high?
Pffft... what's revolutionary about a computer on your wrist?
Photo: Jim Merithew/Cult of mac

Swatch Group CEO Nick Hayek isn’t backing down from his anti-Apple stance. In a new interview, he dismisses the Apple Watch as nothing more than an “interesting toy, but not a revolution,” and says that Swatch won’t be jumping on the “computers for the wrist” bandwagon any time soon.

We wonder if Tim Cook and Jony Ive would like some ice for that sick burn?

Swiss watchmaker hits back at Apple by trademarking ‘One more thing’


“One more thing” returned at this year's iPhone keynote. Photo: Apple.
One more thing...
Photo: Apple

Sometimes trademarks are about defending brand names you’ve spent years and millions of dollars building up. Other times they’re meant as jealous, petty ways of striking back at people who are doing better than you.

Guess which category Swatch’s decision to trademark Steve Jobs’ iconic “One more thing” signature phrase falls under.