Swatch has an answer for Apple Watch. Photo: Apple
Swatch Group AG isn’t planning to just roll over dead now that Apple is entering the timepiece market. Swatch announced today that it’s preparing its own smartwatch to take on Apple Watch, and it’ll be ready to launch in just three months.
Swatch CEO Nick Hayek was originally skeptical of the smartwatch revolution two years ago, but in an interview with Bloomberg, Hayek said his company is ready to throw its numerous patents into a smartwatch that won’t need daily recharging.
Why help with the iWatch when you can refresh Swatch’s Swatch Touch product line?
Last week there were rumors that Swatch might be partnering with Apple to work on its iWatch project. Swatch quickly denied the report, saying that the only business relationship Swatch has ever had with a mobile phone maker is to supply integrated circuits and other electronic components.
Now a new piece of the puzzle has emerged, with Swatch CEO Nick Hayek providing Swiss newspaper NZZ am Sonntag with another reason why his company isn’t going to be helping Apple: because it’s making a smartwatch of its own.
Rumors that Apple might bring fun faces to the iWatch thanks to a partnership with Swatch have already been shot down, after the Swiss watchmaker denied a report claiming it and other watchmakers were helping Apple create a diverse lineup of smartwatches.
A report from Venture beat on Wednesday claimed Swatch, Timex and possibly others, were secretly helping Apple make a whole set of iWatches for all tastes geek to chic, but it appears that Apple is definitely making the iWatch all on its own.
We’ve been waiting all year for Apple to finally reveal its long-rumored wearable creation, but if the big iWatch event ever does happen this year, we might be getting a lot more smartwatches than expected.
Swatch and other watch makers will supposedly team up with Apple to bring a variety of stylish iWatches to consumers, according to a rumor from VentureBeat, that claims Cupertino wants to partner with companies in the watch business to expand the smart watches’ appeal.
Apple is becoming a victim of its own success. It’s been several years since the company launched the iPad and revolutionized yet another product category, but we haven’t seen anything truly groundbreaking since then. Sure, we’ve had the iPad mini, the Retina MacBook Pro, and the awesome new iMac, but they’re all variations or improvements on existing products.
Now the world is clamoring for something completely new — something that’ll take off just like the iPod, iPhone and iPad.
Some reports suggest it will be the Apple “iTV,” the company first television set, which is said to be in development inside the company’s Cupertino headquarters. But it’s more likely that Apple’s immediate concern is with the “iWatch,” a smartwatch powered by iOS that will bring all kinds of crazy-cool technology to your wrist.
I had suspicions Apple might be working on its own watch when it redesigned the iPod nano last year. A lot of fans used the tiny nano as a watch thanks to third-party strap accessories, and it seemed like its form factor and design were changed for a reason — to make way for something new.
We’ve been reading iWatch rumors for the past few months, so it’s time to put them all together and establish what we think we know about the iWatch so far.
Not everyone is convinced that Apple’s iWatch would be a success, and you can add Swatch’s CEO, Nick Hayek, to the pile of detractors.
Hayek says that he doesn’t think the iWatch will be a revolutionary device, because your wrist can’t handle a display big enough to interact with. But despite Hayek’s aversion to the iWatch, Apple’s reached out to him over the years for help on materials and watch batteries.