Like the Borg, Star Trek‘s race of cybernetically enhanced humanoids, Swiss watch maker Swatch is attempting to have the best of both worlds as it rolls out a partnership with Visa to bring Apply Watch-style contactless payment to its new line of analog timepieces.
Swatch announced the deal today, and the program will roll out early next year.
Swatch has denied that its trademarking of Steve Jobs’ famous “One more thing” phrase was a blatant attempt to troll Apple — arguing instead that it’s part of a new film noir-inspired watch line, referencing Peter Falk’s Columbo character.
Yes, that’ll do. And Android’s blatant borrowing of the iOS interface was just a funny coincidence too, right?
Swatch Group CEO Nick Hayek isn’t backing down from his anti-Apple stance. In a new interview, he dismisses the Apple Watch as nothing more than an “interesting toy, but not a revolution,” and says that Swatch won’t be jumping on the “computers for the wrist” bandwagon any time soon.
We wonder if Tim Cook and Jony Ive would like some ice for that sick burn?
Sometimes trademarks are about defending brand names you’ve spent years and millions of dollars building up. Other times they’re meant as jealous, petty ways of striking back at people who are doing better than you.
Guess which category Swatch’s decision to trademark Steve Jobs’ iconic “One more thing” signature phrase falls under.
Apple might have just leaked some packaging for the upcoming Apple Watch.
The Apple Jobs website received a nice update today — including a new image of what appears to be some of the Apple Watch packaging that will hit Apple Store shelves April 24. The boxes look too thin to hold the Apple Watch and its inductive charger, so they’re more likely just for bands, but we couldn’t help but notice they look just like Swatch’s iconic boxes.
Swatch may be just a couple of months from launching its own Apple Watch rival, but the 61-year old co-creator of the low cost Swatch wristwatch, Elmar Mock, isn’t being shy about describing the havoc he thinks Apple’s debut wearable device is going to wreak on the watch industry.
“Apple will succeed quickly,” Mock told Bloomberg. “It will put a lot of pressure on the traditional watch industry and jobs in Switzerland.”
Although other brands are now starting to investigate the possibilities of smartwatches, Mock thinks people are still selling the Apple Watch short, saying that the Apple Watch is going to bring about an “Ice Age” for makers of mid-priced Swiss watches when it ships in April.
Swatch Group AG isn’t planning to just roll over dead now that Apple is entering the timepiece market. Swatch announced today that it’s preparing its own smartwatch to take on Apple Watch, and it’ll be ready to launch in just three months.
Swatch CEO Nick Hayek was originally skeptical of the smartwatch revolution two years ago, but in an interview with Bloomberg, Hayek said his company is ready to throw its numerous patents into a smartwatch that won’t need daily recharging.
Last week there were rumors that Swatch might be partnering with Apple to work on its iWatch project. Swatch quickly denied the report, saying that the only business relationship Swatch has ever had with a mobile phone maker is to supply integrated circuits and other electronic components.
Now a new piece of the puzzle has emerged, with Swatch CEO Nick Hayek providing Swiss newspaper NZZ am Sonntag with another reason why his company isn’t going to be helping Apple: because it’s making a smartwatch of its own.
Rumors that Apple might bring fun faces to the iWatch thanks to a partnership with Swatch have already been shot down, after the Swiss watchmaker denied a report claiming it and other watchmakers were helping Apple create a diverse lineup of smartwatches.
A report from Venture beat on Wednesday claimed Swatch, Timex and possibly others, were secretly helping Apple make a whole set of iWatches for all tastes geek to chic, but it appears that Apple is definitely making the iWatch all on its own.