Like the Borg, Star Trek‘s race of cybernetically enhanced humanoids, Swiss watch maker Swatch is attempting to have the best of both worlds as it rolls out a partnership with Visa to bring Apply Watch-style contactless payment to its new line of analog timepieces.
Swatch announced the deal today, and the program will roll out early next year.
Swatch has denied that its trademarking of Steve Jobs’ famous “One more thing” phrase was a blatant attempt to troll Apple — arguing instead that it’s part of a new film noir-inspired watch line, referencing Peter Falk’s Columbo character.
Yes, that’ll do. And Android’s blatant borrowing of the iOS interface was just a funny coincidence too, right?
Swatch Group CEO Nick Hayek isn’t backing down from his anti-Apple stance. In a new interview, he dismisses the Apple Watch as nothing more than an “interesting toy, but not a revolution,” and says that Swatch won’t be jumping on the “computers for the wrist” bandwagon any time soon.
We wonder if Tim Cook and Jony Ive would like some ice for that sick burn?
Sometimes trademarks are about defending brand names you’ve spent years and millions of dollars building up. Other times they’re meant as jealous, petty ways of striking back at people who are doing better than you.
Guess which category Swatch’s decision to trademark Steve Jobs’ iconic “One more thing” signature phrase falls under.