Apple Watch band packaging looks like Swatch

By

Is that an Apple Watch band box sitting on the tablet? Photo: Apple
Is that an Apple Watch band box sitting on the table? Photo: Apple

Apple might have just leaked some packaging for the upcoming Apple Watch.

The Apple Jobs website received a nice update today — including a new image of what appears to be some of the Apple Watch packaging that will hit Apple Store shelves April 24. The boxes look too thin to hold the Apple Watch and its inductive charger, so they’re more likely just for bands, but we couldn’t help but notice they look just like Swatch’s iconic boxes.

Here’s a comparison shot:

Swatch inventor says winter is coming for Swiss watchmakers

By

A Song of Fire and iOS. Photo: HBO
A Song of Fire and iOS. Photo: HBO

Swatch may be just a couple of months from launching its own Apple Watch rival, but the 61-year old co-creator of the low cost Swatch wristwatch, Elmar Mock, isn’t being shy about describing the havoc he thinks Apple’s debut wearable device is going to wreak on the watch industry.

“Apple will succeed quickly,” Mock told Bloomberg. “It will put a lot of pressure on the traditional watch industry and jobs in Switzerland.”

Although other brands are now starting to investigate the possibilities of smartwatches, Mock thinks people are still selling the Apple Watch short, saying that the Apple Watch is going to bring about an “Ice Age” for makers of mid-priced Swiss watches when it ships in April.

Swatch’s answer to Apple Watch to launch in 3 months

By

Swatch has an answer for Apple Watch. Photo: Apple
Swatch has an answer for Apple Watch. Photo: Apple

Swatch Group AG isn’t planning to just roll over dead now that Apple is entering the timepiece market. Swatch announced today that it’s preparing its own smartwatch to take on Apple Watch, and it’ll be ready to launch in just three months.

Swatch CEO Nick Hayek was originally skeptical of the smartwatch revolution two years ago, but in an interview with Bloomberg, Hayek said his company is ready to throw its numerous patents into a smartwatch that won’t need daily recharging.

Forget the iWatch, Swatch planning its own smartwatch for 2015

By

Why help with the iWatch when you can refresh Swatch's Swatch Touch product line?
Why help with the iWatch when you can refresh Swatch's Swatch Touch product line?

Last week there were rumors that Swatch might be partnering with Apple to work on its iWatch project. Swatch quickly denied the report, saying that the only business relationship Swatch has ever had with a mobile phone maker is to supply integrated circuits and other electronic components.

Now a new piece of the puzzle has emerged, with Swatch CEO Nick Hayek providing Swiss newspaper NZZ am Sonntag with another reason why his company isn’t going to be helping Apple: because it’s making a smartwatch of its own.

Swatch: We aren’t helping Apple make any iWatches

By

iWatch-concept

Rumors that Apple might bring fun faces to the iWatch thanks to a partnership with Swatch have already been shot down, after the Swiss watchmaker denied a report claiming it and other watchmakers were helping Apple create a diverse lineup of smartwatches.

A report from Venture beat on Wednesday claimed Swatch, Timex and possibly others, were secretly helping Apple make a whole set of iWatches for all tastes geek to chic, but it appears that Apple is definitely making the iWatch all on its own.