Why help with the iWatch when you can refresh Swatch’s Swatch Touch product line?
Last week there were rumors that Swatch might be partnering with Apple to work on its iWatch project. Swatch quickly denied the report, saying that the only business relationship Swatch has ever had with a mobile phone maker is to supply integrated circuits and other electronic components.
Now a new piece of the puzzle has emerged, with Swatch CEO Nick Hayek providing Swiss newspaper NZZ am Sonntag with another reason why his company isn’t going to be helping Apple: because it’s making a smartwatch of its own.
Rumors that Apple might bring fun faces to the iWatch thanks to a partnership with Swatch have already been shot down, after the Swiss watchmaker denied a report claiming it and other watchmakers were helping Apple create a diverse lineup of smartwatches.
A report from Venture beat on Wednesday claimed Swatch, Timex and possibly others, were secretly helping Apple make a whole set of iWatches for all tastes geek to chic, but it appears that Apple is definitely making the iWatch all on its own.
We’ve been waiting all year for Apple to finally reveal its long-rumored wearable creation, but if the big iWatch event ever does happen this year, we might be getting a lot more smartwatches than expected.
Swatch and other watch makers will supposedly team up with Apple to bring a variety of stylish iWatches to consumers, according to a rumor from VentureBeat, that claims Cupertino wants to partner with companies in the watch business to expand the smart watches’ appeal.
Not everyone is convinced that Apple’s iWatch would be a success, and you can add Swatch’s CEO, Nick Hayek, to the pile of detractors.
Hayek says that he doesn’t think the iWatch will be a revolutionary device, because your wrist can’t handle a display big enough to interact with. But despite Hayek’s aversion to the iWatch, Apple’s reached out to him over the years for help on materials and watch batteries.