Sprint ad hits Verizon right in the balls

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Sprint isn't satisfied with Verizon's ballsy claims.
Photo: Sprint

The war between mobile carriers in the U.S. continues to heat up and with the latest battle, it’s personal. Sprint came out with a new ad that directly targets Verizon’s from just a few weeks ago. Using big, colorful balls to symbolize network quality and performance, Sprint claims Verizon’s ad is rubbish and outdated while the yellow network is the true champion.

Act now to avoid Sprint’s $10 unlimited data price jump

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Sprint is raising the price on its unlimited plan by $10.
Photo: Sprint

Sprint’s unlimited talk, text and data plan is about to get more expensive. The wireless carrier announced that the plan will jump from $60 per month to $70 per month starting October 16. Existing customers will be grandfathered in to the current price, but new customers will have to start paying up if they want the rare gem that unlimited data has become.

Sprint thinks you should always carry the latest iPhone

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The iPhone 6s and 6s Plus will look just like the iPhone 6.
Upgrade to the latest iPhone whenever you want.
Photo: Jim Merithew/Cult of Mac

We’re less than one month away from the iPhone 6s being announced, and carriers are tripping over themselves and each other trying to offer the best terms for customer upgrades.

The latest carrier to throw its name in the ring is Sprint, which has just launched its new iPhone Forever plan, which lets users upgrade to the latest iPhone any time they want — without having to pay an upfront fee or experience a hike in rates.

T-Mobile sprints into U.S. top 3 carrier spot

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Sprint added new customers, but not enough to keep its bronze model from T-Mobile.
Photo: Mike Mozart/Flickr CC

T-Mobile is doing pretty hot lately, but it’s unfortunately at Sprint’s expense. While the latter carrier has been declining in market share for the past couple of years, it’s finally now in last place out of the four major U.S. wireless carriers. T-Mobile snatched the bronze model.

In the quarterly earnings call, Sprint said it had 57.7 million customers with a net gain of 675,000. T-Mobile, however, gained 2.1 million customers last quarter for a grand total of 58.9 million.

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