Apple has been looking a lot friendlier ever since its PR boss Katie Cotton left the company last May, and even though no one has been tapped to fill her vacancy yet, Cupertino might be looking to make a huge splash by tapping President Obama’s former press secretary for the post.
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Now that Katie Cotton, Apple’s longtime head of corporate communication, has retired, Tim Cook is on the hunt for a “friendly, more approachable” face to head its PR going forward.
According to Re/code, Apple is looking outside the company for high-profile candidates to fill Cotton’s role. Depending on who replaces her, Apple’s relationship with the media could begin to warm up considerably.
This time on The CultCast: No, those rumored new EarPods won’t measure your pulse. Last week’s biggest Apple rumor was a fake made up by a guy on a toilet! Plus, why you shouldn’t expect new hardware at June’s WWDC; iPhone warns you when the NSA wants you for drug trafficking; Apple’s newest executive gets a HUGE payday; Katie Cotton, Apple’s long time PR lead and Steve Jobs confidant, calls it quits; Cupertino will take on Samsung with more Guerrilla-style marketing; and since you asked, we reveal the jobs we’ve always wanted on an all-new Get To Know Your Cultist.
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Katie Cotton, the woman in charge of Apple’s worldwide corporate communications is undocking from the mothership after nearly two decades of service at Apple, according to a report from Re/code.
Cotton has been one of Apple’s top ranking female VPs since joining the company 18 years ago and has been crucial in shaping the media narrative around pretty much every product from the iPod to the iPad.
Apple spokesman Steve Dowling had the following to say about Cotton’s departure:
When it comes to emoji, Apple supports everything from a smiling pile of feces to intricately detailed sunset landscapes. But if you’re looking for racial diversity there’s not a black person to be found and we’re not sure if the dude with the thick mustache is supposed to be latino, but if you scroll through the collection you’ll get the point.
The lack of racial diversity in emojis was not lost on MTV Act’s Joey Parker who decided to email Tim Cook about the controversy and was surprised to get a response the next day about Apple’s efforts to make emoji more diverse.
Here’s what Apple PR Queen Katie Cotton had to say about the emoji controversy: