How many 7th Graders can say they best selling authors? Well this group of kids from Woodlawn Beach Middle School in Northern Florida can thanks to their teacher Andrea Santilli and iBooks Author.
Ms. Santilli, a self-professed “die-hard Mac girl”, was looking for a new way to not only challenge her Advanced Life Sciences class, but also leverage technology to make learning fun. Not to mention get some practical experience in the real world of writing, photography, video, and ebook publishing. Just a few minutes with this free ebook and you can see how much potential there is for iBooks Author and iPads in the classroom. Not to mention you’ll probably learn something interesting.
New information made public in anti-trust suit against Apple and publishers
The Justice Department’s anti-trust suit and the accompanying class action suit brought by various states (totaling 31 plus the District of Columbia) on behalf of consumers against Apple and the major publishing houses has always been tinged with more than a little irony. After all, the alleged price fixing and collusion actually broke Amazon’s monopoly-like hold on the ebook market. In doing so, it opened the door for products and platforms to compete with Amazon’s Kindle.
The idea of Apple as a sort of digital age Robin Hood is a powerful one in the narrative and one that could give Apple a viable case in the anti-trust suit if the actually goes to trial. Unfortunately, new evidence in the class action suit throws a bit ice water on Apple’s attempt to cast itself as the good guy (or at least as the better guy than Amazon).
Battle for e-textbooks heats up with new Nook company
Barnes & Noble’s announcement that it was spinning off its Nook business and that Microsoft would be a significant stakeholder in the new company raised a lot of eyebrows. The partnership seemed unnecessary in order to meet the goals of settling a patent dispute and ensuring a Nook app for Windows 8 tablets.
It turns out that Barnes & Nobel will be shifting its textbook business to the new company along with the Nook and that Microsoft’s $300 million investment will likely be centered around creating an e-textbook initiative that will likely compete head-on with Apple’s fledging iPad-based e-textbook business.
Apple's e-textbooks and iPad in education initiative leaves colleges largely out of the picture - for good reasons
Apple’s e-textbook initiative, which the company launched in January along with iBooks Author and a revamped iTunes U service is aimed at K-12 schools rather than higher education. Higher education has a different set of needs when it comes to textbooks, study, and reference materials. There are also big differences in device/platform selection between K-12 and the college market.
In fact, these differences are probably a big part of why Apple decided to focus the majority of its e-textbook (and, by extension its iPad in education) effort on the K-12 market. It’s a market that yields Apple more growth opportunities now and down the road.
Visage MobilityCentral transforms the white paper for Apple's iBookstore
When Apple announced iBooks Author in January, the company positioned the free ebook publishing tool as a way for faculty members of schools and colleges to create their own customized and interactive textbooks. However, since Apple allows the software to be used by anyone, it has become a tool for authors or organizations that want to self-publish either for personal distribution or for sale/download in the iBookstore.
While easy self-publishing tools may bring to mind the image of someone writing their first novel or a memoir, there are any number of ways to use both the publishing features of iBooks Author and the distribution channel of the iBookstore. One of which is as a marketing and informational tool – an approach that takes the concept of a white paper to a new and powerful interactive level.
Every Cult of Mac reader should know the name Ken Segall. Leander interviewed Ken back in 2009 about naming the iMac and making Apple’s ‘Think Different’ ad campaign. Ken now runs the hilarious Apple parody site called Scoopertino and his personal blog, Observatory.
As a man that worked with Steve Jobs personally, Ken has first-hand knowledge of what drives Apple as a business, and his insights into the creative marketing and branding industry are profound. He’s got a new book coming out called Insanely Simple, and you should be excited to get your hands on this one.
Apple’s new iBooks Author application for Mac is an impressive piece of work, even more so when you consider that it costs nothing. Although easy to use compared to many other page layout apps, it’s still quite a lengthy and complicated process to produce a book with it. It’s also squarely aimed at the education market. It was designed for the creation of textbooks.
So what if you want to make a shorter, simpler ebook? What if your kids want to make one? iBooks Author, for all its benefits, would probably be overkill. Enter, stage right, Book Creator for iOS. This five-dollar app lets you create simple ebooks on your iPad with very little fuss.
There’s been a lot of fuss overnight about what exactly Apple is claiming ownership of in the Terms and Conditions associated with its new iBooks Author application for Mac. The fuss is understandable, because the wording of the license agreement gets a little bit muddy.
Today Amazon launched an iPad-optimized Kindle Store web app. Visiting amazon.com/iPadKindleStore on the iPad will now take you to Amazon’s new web portal for buying ebooks from Apple’s tablet.
Once you’ve logged into your Amazon account, you’ll be able to browse and purchase ebooks in Mobile Safari on the iPad. Your purchases will then be pushed by Amazon to your Kindle device or Kindle iOS app.
![Software Concept Makes E-Books Behave More Like Real Books [Video Demo]](http://cdn.cultofmac.com/wp-content/uploads/2012/01/software-concept-makes-e-books-behave-more-like-real-books-video-demo.jpeg "ebook-concept")
