iAd has not been a big hit for Apple. Although the service was launched with a lot of fanfare about ads that you truly want to play around with and unheard-of levels of engagement, iAds hasn’t really taken off.
Part of the issue was Apple’s strategy: they focused on targeting large companies and demanded they make huge minimum buys-in. There was no dipping a toe in iAd: you either didn’t use it at all, or plunged right into your neck for hundreds of thousands of dollars.
Apple’s waffled on that before, allowing ad developers to start hocking their own apps on the iAd network starting in 2010. Today, however, Apple has added an iAd Workbench, making it even easier (and way, way cheaper) for developers to advertise with the network.
The iPhone 5 takes great pictures in low light. This is thanks to a “boost mode” which amps up the signal from the chip to grab back detail from the shadows. This comes at the expense of extra noise (it’s effectively upping the ISO of certain sections of the image), and presumably getting some extra noise-reduction to even things up.
However, right now you’ll only find it in the native camera app. But not for long.
Running Cult of Mac, one of the most addictive aspects of managing the site on a daily basis is watching our real-time analysis metrics spit out numbers at us. It’s a fun, gamey way to measure how we’re doing over the course of the day — the site owner’s equivalent of watching XP bubble out of his level 13 warrior’s head as he wades into a crowd of orcs in World of Warcraft.
If I were an app developer, it seems like it would be pretty great to have the equivalent of real-time analytics for my app: a way to see at any given moment how many people were playing with my app, and what they were doing with it. And now TestFlibght, the popular beta distro service for iPhone and iPad apps, is here with a new service that does just that.
Lodsys originally gave indie iOS devs utilizing Apple’s own in-app purchasing mechanism twenty one days to either license their patents or get sued, but never trust a patent troll’s promises: days earlier than scheduled, Lodsys has already filed lawsuits against iOS devs who didn’t yield to their threats.
After indie dev James Thomson was threatened with a lawsuit earlier today by a patent troll called Lodsys for using Apple’s in-app purchase mechanism in his pCalc iOS app, his first instinct was to play things cautious and not release the update scheduled for today.
Several hours later, though, and Thomson is feeling bolder: he’s decided to release the update to pCalc anyway. But will the other devs hit with shakedowns today be so plucky and defiant?