Apple Resumes Product Placement on The Office



After an unexplained absence, Apple products have officially returned to NBC’s The Office, which wrapped up its seventh season last night.

Apple gear was prominently seen and mentioned during the show’s earlier seasons. In 2005, for example, former boss Michael Scott (played by Steve Carell) gifted a then-cutting-edge 5th generation iPod Classic (“video iPod”).

But as of late, HP replaced Apple for “promotional consideration”, as evidenced by the closing credits. Apple products continued to appear on occasion, but only discretely, the logo always obscured.

I’m an Apple Junkie, Says Toy Story 3 Director Lee Unkrich [Exclusive Interview]


Unkrich during production of "Toy Story 3" in November 2009 (Photo by Deborah Coleman / Pixar)

This is a guest interview by Mike Bastoli of The Pixar Blog, a popular news blog about the studio.

Lee Unkrich is the director of Disney-Pixar’s Toy Story 3, the highest-grossing animated film of all time, which was released on DVD, Blu-ray and iTunes today. He also served as co-director of Toy Story 2 and editor of Toy Story, and is a member of Pixar’s Senior Creative Team.

Unkrich is an avid Mac user and Apple ‘addict’ who can be spotted at Apple’s events from time to time. “Whenever I’m invited, it’s something awwwwwwesome,” he tweeted to his 80,000 plus followers on Twitter ahead of the launch of the iPad in January.

Here’s an exclusive interview with Unkrich, who talks about his first Mac, Apple cameos in Pixar’s movies and Steve Jobs feeding his Apple addiction.

iProduct Placement: Sandra Bullock Goes Rogue in “The Proposal”


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In “The Proposal,” Sandra Bullock plays a Canadian-born, bulletproof book editor who finds herself stuck in Sitka, Alaska while waiting to marry her assistant to get a green card.

After her cell phone gets stolen by an eagle, she picks up a replacement at the town general store — what could be more Alaska? — and then goes to the only Internet cafe around.

And has to answer all of her 37 urgent messages with a handful of dimes on a coin-operated modem system — via a iMac G3.  This in stark contrast to the late-model iMac she had in her New York fiefdom.

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It was one of the only bits in the movie that made me smile. I kind of wish I hadn’t sold mine, old as it was…

iPhone Flashlight App a Bright Spot on CSI



If you’ve ever wondered what the point of those flashlight apps are, wonder no more: they are kick-butt investigation tools.

The next time you need to crawl down a 150-foot electrical conduit and don’t have a flashlight —  your iPhone can light the way, a recent episode of CSI reminds us.

In a cheesy bit of iProduct placement, the actor hands his iPhone-cum-flashlight over to the guy who will have to brave the crawl space saying “There’s an app for that.”

There are a bunch of these apps on iTunes, most are free, ranging from Funny Flashlight to myLite (also has strobe effects), with jokey descriptions like “Are you scared of the dark?”

Has anyone found the flashlight app handy — aside from helping solve heinous crimes?

Via Art of the iPhone

iProduct Placement: Burn After Reading



In “Burn After Reading,” the Coen brother’s black comedy about privacy and politics, Brad Pitt plays Chad, an amiable goof who works in a gym.

Along with co-worker Frances McDormand, who thinks plastic surgery will buy her love, he tries to sell a memoir from a former CIA agent found in a diskette left behind at the gym.
Chad is almost always plugged in to an iPod (and singing out loud) even when he’s on a stake out — as shown in the movie poster. Pitt doesn’t have a big part, but gets a lot of mileage out of playing a dim bulb in a stellar cast including George Clooney,  John Malkovich and Tilda Swinton.