After an unexplained absence, Apple products have officially returned to NBC’s The Office, which wrapped up its seventh season last night.
Apple gear was prominently seen and mentioned during the show’s earlier seasons. In 2005, for example, former boss Michael Scott (played by Steve Carell) gifted a then-cutting-edge 5th generation iPod Classic (“video iPod”).
But as of late, HP replaced Apple for “promotional consideration”, as evidenced by the closing credits. Apple products continued to appear on occasion, but only discretely, the logo always obscured.
Unkrich during production of "Toy Story 3" in November 2009 (Photo by Deborah Coleman / Pixar)
This is a guest interview by Mike Bastoli of The Pixar Blog, a popular news blog about the studio.
Lee Unkrich is the director of Disney-Pixar’s Toy Story 3, the highest-grossing animated film of all time, which was released on DVD, Blu-ray and iTunes today. He also served as co-director of Toy Story 2 and editor of Toy Story, and is a member of Pixar’s Senior Creative Team.
Unkrich is an avid Mac user and Apple ‘addict’ who can be spotted at Apple’s events from time to time. “Whenever I’m invited, it’s something awwwwwwesome,” he tweeted to his 80,000 plus followers on Twitter ahead of the launch of the iPad in January.
Here’s an exclusive interview with Unkrich, who talks about his first Mac, Apple cameos in Pixar’s movies and Steve Jobs feeding his Apple addiction.
In “Burn After Reading,” the Coen brother’s black comedy about privacy and politics, Brad Pitt plays Chad, an amiable goof who works in a gym.
Along with co-worker Frances McDormand, who thinks plastic surgery will buy her love, he tries to sell a memoir from a former CIA agent found in a diskette left behind at the gym.
Chad is almost always plugged in to an iPod (and singing out loud) even when he’s on a stake out — as shown in the movie poster. Pitt doesn’t have a big part, but gets a lot of mileage out of playing a dim bulb in a stellar cast including George Clooney, John Malkovich and Tilda Swinton.
Here’s an early Mac movie product placement. In the opening minutes of 1989’s “Back to the Future II,” Marty McFly lands in 2015, where hover cars loom, “Jaws 19’ in 3D plays in movie theaters and folks sport layered outfits that only a daltonic could love.
In an antiques store, Michael J. Fox does a double-take over a “vintage” Mac sitting next to other 80s relics like a Dust Buster and a bottle of Perrier.
Eagle-eyed CoM reader Joaquin Jang spotted what looks like a either a Pismo, the last G3 PowerBook launched in 2000, or its close cousin, the Lombard PowerBook G3 laptop launched a year earlier, in a recent Wells Fargo bank banner.
He writes, “Imagine my surprise when I went to log in to my bank account at Wells Fargo’s website and found this picture which appears to show my first Mac laptop, the Pismo, it could also be a Lombard which had a similar form factor. While the Pismo still does some work for me, it’s not my everyday machine since it is nearly ten years old. Yet, it still makes it into a website ad nine years after it was introduced.”
The PowerBook 2000 (FireWire), a.k.a. "Pismo", is the Energizer Bunny of Apple notebooks.
So, which one is it?
Many thanks to Joaquin for the tip and screenshots. CoM readers: if you spot other interesting Macs starring in ads, let us know!
Apple products are a natural for high falutin’ teen drama “Gossip Girl,” where just about everything the upper East Siders use has a recognizable brand name.
Gossip Girl, however, is sponsored by Verizon. To keep them happy, producers artfully block the Apple logos from getting into shots, but as a result Apple’s presence is almost more consipicous than it would be otherwise. The shot on the left reminds me of the trick directors use to hide pregnant actesses by placing plants and furniture to hit just mid-tummy.
A nice slide show non-Apple Apple product placement on Gossip Girl at Geek Sugar settles an ongoing argument I’ve been having with a friend over whether Dan’s laptop is a Mac or not…