Disney animation movie “Bolt,” where John Travolta lends his voice to the dog-hero in the title, has a brief, fleeting moment of Apple product placement.
Pixar blogger and CoM reader Guido Rogall explains: in Bolt “there’s a chase scene on a train. For a few seconds you see a young woman with a laptop, either a MacBook or iBook, but what is funny about it is that the Apple logo is not lit.”
As another one of our sharp-eyed readers pointed out, this Apple turn-off scenario happens every so often in movies.
Wonder if it’s a mistake or makes it product placement more memorable to clued-in viewers…
10 responses to “iProduct Placement: Disney’s “Bolt” a Turn Off”
Don’t forget “The Agent” has an iPhone. ;] In the first scene with him in it, he’s waving it around.
I’m thinking it’s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. It’s a subtle plug for the home team.
it also appears that this ‘apple’ has no optical drive on the right side of the lappy…
Let’s not forget the iPod and Chime start up sound in Wall-e
“IÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢m thinking itÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. ItÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s a subtle plug for the home team.” (imajoebob)
Just a correction, I think only the short before the film is made by Pixar, while the movie itself is produced solely by Walt Disney Animation Studios.
Also, I noticed the iPhone in the beginning, and it’s spot on down to the call screen, which is what the agent is on when he’s waving it around.