Apple has released a new commercial for its iPad 2 that follows the same theme as its previous ‘We Believe‘ commercial launched in early April. Entitled ‘If You Asked’, the new ad focuses on the iPad’s user experience and how people perceive the device rather than its technical specifications.
The smooth guy in the voiceover reads:
If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it’s groundbreaking. To a CEO, it’s powerful. To a teacher, it’s the future. If you ask a child, she might call it magic. And if you asked us, we’d say it’s just getting started.
Apple’s commercials for the second-generation iPad thus far have been a little more personal than the company’s other ad campaigns; highlighting what users can achieve with the device, rather that what the device itself is technically capable of.
It really is amazing that the iPad is being used in so many amazing ways by everyone from toddlers to CEOs.