The iPhone SE may have been one of the big announcements at Apple’s keynote event this week, but despite the fanfare it seems Apple isn’t banking on its 4-inch handset to come close to the sales its bigger brothers make.
According to a new report, citing component makers in the iPhone supply chain, Apple is playing it conservatively with orders for the new iPhone SE — with total shipments of the device likely to come in around 15 million units in the remainder 2016.
By comparison, current shipments of all iPhone devices together total around 50 million units per quarter. The iPhone 6s and 6s Plus, meanwhile, managed to sell a whopping 13 million units in their opening weekend alone.
So far, there’s been a mixed response to Apple’s new 4-inch handset. A recent report from Consumer Intelligence Research Partners predicted that Apple will sell just 4 million to 6 million units of the new iPhone SE in the United States, with the majority of its sales coming from overseas.
Our own poll here at Cult of Mac suggests that, out of 3,374 respondents, 65 percent aren’t interested in the new iPhone.
What do you think of Apple’s decision to launch an iPhone SE? Leave your comments below.