iWatch won’t show its face at September 9 event, sources claim

The iWatch may not be unveiled September 9 claim supply chain sources.

The iWatch may not be unveiled September 9 claim supply chain sources.

The world may be buzzing to get a glimpse of Apple’s eagerly-anticipated iWatch, but according to sources from the “upstream supply chain” the company is unlikely to unveil its take on the smart watch Apple’s September 9 press conference.

The report, from Digitimes, also notes that despite various iWatch components already entering production, the wearable device itself is still in what is termed the engineering verification testing (EVT) stage.

After this stage is completed, the product then enters the PVT (Product Validation Test) stage of production, during which the assembly line runs at full speed to produce a small number of finished units for quality assurance purposes. Only after all faults are ironed out in the PVT stage can mass production finally begin.

What all of this means is that, seemingly affirming previous reports, it is highly unlikely that the iWatch will be available before 2015.

Although it’s not unheard of (and may even be the the rule rather than the exception) for Apple to use smoke, mirrors and an unfinished prototype when it first unveils a new product category, the fact that the company still has the option of changing the iWatch’s design between EVT and PVT might mean that it won’t want to debut the new device, since it could potentially look different to the model to be shipped.

Re/code previously reported that the iWatch (or whatever Apple calls its wearable) will be unveiled September 9 alongside the iPhone 6. 

Well, just one week longer until we find out together.

  • SgtFire

    Oy Vei!

  • Shane

    I know it’s all just rumors but I’m getting really tired of the back and forth of “the iwatch will be there,” “just kidding it won’t be,” “actually it will be”

  • Kaess

    If the iWatch isn’t going to be previewed at the 9/9 event, Apple would have Jim Dalrymple give a “Nope” to temper expectations. The lack of a “Nope” from Jim with the widespread reporting of an iWatch preview from reliable sources (Recode and Bloomberg), indicates that Apple will indeed preview the device at the 9/9 event

    • lucascott

      i would trust the lack of a Nope more than I would Digitimes. I can believe that perhaps it won’t release until more like Oct or even early November but it will likely be mentioned because they won’t want someone leaking any FCC applications first.

  • Morekop

    Why the Sundial?

  • 1manWarMachine

    This crap changes every day.

  • scxfan

    I don’t think Apple is doing all this stuff a tthe Flint Center just to show off a new phone.

    They could do that at the Apple Campus.

  • scxfan

    Oh, and DigiTimes track record is abysmal at best.

  • Jhabril_Harris

    “The report, from Digitimes,”

    STOP RIGHT THERE

  • Barry Jones

    Are you kidding these fuckin stupid articles are so annoying, one minute they are gunna release the iwatch at the apple event, next minute due to production issues there will be no iwatch breaking news breaking news.

    Hows about shut the fuck up with these stupid rumor articles and wait till the event actually takes place then post all the articles you want cause right now this site is a joke when it comes to apple stuff 90% of the shit they post turns out wrong
    Ps i mean digitimes and bgr.com

  • http://www.allegrotechie.blogspot.com/ Allegrotechie

    Digitimes has literally no track record. Everything they’ve spewed over the years has either been incredibly obvious or wrong.

  • laley21

    There is no freaking Iwatch. people get it thru your skulls and stop spreading lies. The main attraction is going to be the iPhone period! the Iwatch does not exist.. where are the leaks this late in the game?!! Same thing with the apple TV every year spreading the same crap, now is the watch.

    • lucascott

      yes there is. According to a report I just read on Digitimes Apple is renaming the Apple TV to iWatch.

  • lucascott

    Digitimes is not a consistent source. what they say might be true, but it’s even more likely they are full of crap

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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