Survey suggests iPhone 6 could be Apple’s most desired handset yet

Photo: Thomas Moyano and Nicolas Aichino

Photo: Thomas Moyano and Nicolas Aichino

The idea that the forthcoming iPhone 6 (expected to be unveiled September 9) is the most anticipated refresh of Apple’s smartphone in ages was given further credibility by a recent survey by financial firm R.W. Baird.

Quizzing 1,000 residents surveyed in July, 6.8 percent of respondees said that they planned to buy the iPhone 6 without ever having laid eyes on it. This number is up from the 4.4 percent who answered that same way back in February.

The firm also notes that this intent to purchase is higher than the number of people who said they would buy the iPhone 5s after it had already been announced.

“Although we expect a strong purchase cycle for the iPhone 6, we acknowledge that relatively small variations in our surveys could fall within the normal margin of error, but nevertheless view the early interest positively,” writes J.W. Baird analyst William Power. “We suspect the interest could rise higher following the device unveiling in September.”

The highest percentage of respondees (34.4 percent) who said they planned to snap up the new iPhone already own an iPhone, while users with newer iPhones are also the most likely to upgrade.

While we won’t know for sure how the iPhone 6 does until it lands, Apple is certainly projecting big things: According to Taiwan’s Business Weekly, Apple has ordered at least 68 million units of the new handsets. If true, this is twice as large as the order Apple placed for the iPhone 5.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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