Decal makers enjoyed massive sales spike following Apple’s ‘Stickers’ ad

One of the great user customizations shown off in Apple's recent "Stickers" ad.

One of the great user customizations shown off in Apple’s recent “Stickers” ad.

Apple did sticker and decal makers a massive favour with its recent “Stickers” ad for MacBook Air, showing the myriad ways users choose to customize their ultra-thin Apple notebooks.

That is backed up by figures, unearthed by website Macstories, which discovered that sticker-makers did, in fact, receive a huge influx of new visitors following the ad — with sales in some cases quadrupling since Apple’s ad aired earlier this month. Geeky Decals, for instance, says that it was selling around 8-10 stickers per day prior to the ad, but is now selling between 40 and 50 per day.

Websites also saw a massive influx of new unique visitors and page views.


Demonstrating the massive spike in interest experienced by sticker maker The Decal Guru. Picture: Macstories

While the number will likely settle down and return to normal levels once Apple’s “Stickers” spot stops airing, it’s a valuable reminder of just how much influence Apple has — not just on its own business and direct customers, but also the numerous startups and other companies that rely on Apple for their livelihood.

If you haven’t seen Apple’s “Stickers” ad yet, we’ve embedded it below. From its ultra-cool designs (how long must that licensing have taken to work out?) to its Hudson Mohawke soundtrack, it’s definitely one of the best youth-oriented ads Apple has run in years.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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