Refine and Rehearse.
Steve Jobs rehearses his presentations for many hours over many weeks to get everything just right. He carefully reviews every slide and knows exactly what he’s going to say and how he’s going to say it. The result is a presentation like the iPad which looks effortless. It looks easy but the polish only comes after weeks of grueling practice. Even the set for the iPad launch was simply created to reinforce the message. A leather chair and a small circular table were the only props, reflecting the “intimacy” of the product.
For more than twenty-five years since the 1984 Macintosh launch, Steve Jobs has proven himself to be one of the greatest corporate storytellers on the world stage. It’s good to see that even after a serious illness in 2008, he hasn’t lost a step, continuing to raise the bar for communicators in every industry.
Carmine Gallo is a communications coach and author, The Presentation Secrets of Steve Jobs; How to be Insanely Great in Front of Any Audience. Visit him online at CarmineGallo.com.
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