Apple TV and Mac mini receive price drops across Europe



Apple is on a price-slashing spree this morning after taking down its online store for a few hours last night. Not only did Cupertino just release a cheaper low-end iMac, but it’s also dropping prices on the Apple TV and Mac mini across the UK and Europe.

Starting this morning, customers in the UK can grab a new Apple TV for £79 (previously £99), while other spots in the EU like Italy, Germany and the Netherlands can scoop it up for €99 (previously €109).

The Mac mini also received nice price cuts throughout European Apple Stores. Depending on the country you can get the entry-level Mac mini for as little as €599 or €619. Quad-core models in Germany have dropped to a low of €799 with OS X server units going for €999 while the price in the rest of the EU is now €1019.

The U.S. missed out on all the new price cuts, but Apple did release its cheapest iMac ever this year with the new 21.5-inch unit coming in at $1,099 with a 1.4GHz dual-core Intel Core i5 and Intel HD Graphics 5000 incase you wanted 21.5-inch MacBook Air.


  • chromeronin

    Down to NZ$849 for the basic Mini here in New Zealand, down about $100.

  • Jrodd

    I hope they do it in the US too, otherwise they are just overcharging…