‘The first billionaire in hip-hop': A drunk Dr. Dre seemingly confirms Apple’s Beats buyout

Beats-Dr-Dre

Reports of Apple’s pending Beats Electronics acquisition has left the vast majority of us scratching our heads, but if you thought this was just another spurious claim from anonymous supply chain blabbermouths, you can think again. Not only did the story come from reputable sources, but it has been all but confirmed by Dr. Dre himself.

In the short video below, a drunk Dre proclaims himself “the first billionaire in hip-hop” as he celebrates with friends.

The video was posted on Facebook by Tyrese Gibson, R&B singer-songwriter, actor, and Dre’s “homie.” The status that accompanies it reads, “How did I end up in the studio with Dr Dre ON THE night his deal went public that he did with Apple 3.2 BILLION!!!!

Dre himself doesn’t mention Apple in the not-safe-for-work clip, but he does brag about becoming a billionaire. Around 60 seconds in, Dre says, “the first billionaire in hip-hop. Right here from the motherf*cking West Coast.” It’s probably best you don’t watch this one in the office without headphones.

‘The first billionaire in hip-hop': A drunk Dr. Dre seemingly confirms Apple’s Beats buyout

It’s still unclear what Apple will do with Beats, but its focus seems to be on the company’s new music-streaming service rather than its popular headphones and speakers. We may also see Beats Audio technology integrated into Macs and iOS devices in the same way that it has been in HP laptops and HTC smartphones.

  • gareth edwards

    rather Apple than Samsung. Of course Samsung will come out with their own version called Beatsh.

  • Macboi

    Has to be for the streaming because my $30 Sony’s are way better than the $120 Beats I had before.

    • AAPL_@_$101_Is_A_Done_Deal_:)

      Headphone quality is highly subjective. Get over it. Spending so much time on Amazon’s headphone reviews, results on any high-end headphones are all over the place from I hate it to I love it. People like what they like and I know plenty of people who like their various Beats models. Maybe their hearing isn’t the best or they listen to music that Beats hardware is designed to enhance. Is Beats hardware worth the price? I have no idea. That is left up to the buyer’s discretion.

      • Victor

        You clearly dont research the product you buy, and no its not subjective. Everyone knows Beats is overpriced trash.

      • damn-u-pandora

        everyone with good ears who understands fidelity, distortion, and frequency range knows anyway. Coby makes $20 headphones and Sony makes $30 headphones that always test better, and sound better, unless your hearing is effected by the hype.

  • Sam Doohickey

    This is purely a strategic move. No one in their right mind would pay for those crappy, some might say even dangerous, Beats headphones. I suspect this has more to do with the agreements the Labels have made with Beats Electronics rather than simply a software or hardware acquisition. Let’s speculate a bit.

    What if the Labels want to use Beats as a way to weaken the iTunes juggernaut. Perhaps, they gave Beats favorable licensing agreements in an effort to destabilize Apple’s grip on all things music. This purchase would give Apple oversight and control over these agreements. The transaction also eliminates an uprising competitor. I suspect that Apple will let Beats products and services ‘wither on the vine’ while they exploit these licensing agreements.

    The downfall of Beats electronics is no real loss to anyone, save the urban market. It might even save those fools from permanent ear damage. On the other hand, the streaming service is rather contradictory to Apple’s overall business model. Remember Apple made $16 bn last year from iTunes software and services. Since they don’t break that down into sub categories it’s tough to gauge what percentage of that is music downloads, but I suspect its significant. I also suspect their Radio service is losing money. I believe Apple will refuse to innovate streaming music distribution because they simply prefer ownership over subscriptions. They see it as a fundamental moral issue rather than a technical one.

    So how does Beats fit into the Apple culture? Not sure on this one. I highly doubt we’ll ever see MacBooks with ‘Beats’ speakers in them, or even an Apple surround sound system. Apple’s past acquisitions have proven insignificant when they remain only subsidiaries, but rather instrumental when they give them a competitive advantage over rivals. I seriously doubt Dr. Dre will be a member of Apple’s executive team and Iovine will only play an ‘advisory’ role. Perhaps, they’ll start a publishing arm within the iTunes ecosystem in an effort to thwart the music Labels. I, for one, would relish the thought of musicians using iTunes as the primary tool to publish and distribute their music directly to their fans, eliminating the endless middlemen that have infected the industry for decades. If this is to be the case, then an epic battle will be waged over this.

    And what’s this all mean for the happy music lover? It means we’ll continue to have fewer choices for how we listen to our music while it continues to be locked behind Apple’s neglected and bloated behemoth, iTunes. Ultimately, all mergers and acquisitions fall on the shoulders of the customers. They own it, but we have to pay for it whether we like it or not.

  • Marcos

    Beats offers Cool… while Bose offers quality sound through technology.

  • Adeoluwa David

    Happy to know this

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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