Apple Bares Bottom Line: Live Coverage Of Q2 Earnings Call

By

Apple earnings
Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew/Cult of Mac

Tim Cook will put his iPhone on speaker this afternoon to tell the world how much money Apple has made selling us insanely great gadgets, and we’ll be liveblogging the call.

During the quarterly earnings report, which starts at 2 p.m. Pacific, Cook and company will share details about Apple’s Q2 financial performance with investors and the rest of the faithful.

Some analysts predict a yawn-inducing “business as usual” earnings report, but you never know – Cook might have to sing some fancy arpeggios if the numbers don’t jibe with predictions made last year, when he crowed about exciting products in the Apple pipeline.

Whether Tim’s talk leads to boos or a standing ovation, Cult of Mac will brave the recital of all the mind-numbing money-speak to help you tune in to the true meaning behind it all. Keep this page open as we post all the interesting bits.

  • rockarollr

    iPad sales have slowed because most long time Apple customers, like me, (as well as new ones) have realized the iPad Air is, physically, a piece of junk compared to previous iterations of the iPad. Its build quality and general feel of the product is horrible by comparison. Let’s hope they do better with the next version.

    • MrPricklePants

      Nice try, troll. The iPad Air is arguably the best iPad yet. Arguably, because the iPad mini Retina is incredible too. But good effort with the trolling.

      • Guest

        If owning a 27″ iMac, a 15″ MacBook Pro, an iPad 3, an iPhone 5, 2 iPod nanos, an Airport Time Capsule, an Apple TV 2 and an Apple TV 3 and making a comment based on experience makes me an Apple troll in your eyes, then you apparently don’t know me very well. I’m one of the biggest Apple proponents you’ll ever meet. However, I stand by my assessment of the iPad Air’s build quality – having bought the 128GB WiFi version in white and returning it after only 6 days because I wasn’t happy with the build quality of the screen and the thing glass (it sounded hollow when tapped on). Between the almost too light weight of the tablet and the thin, hollow sounding glass (that was so thin that it literally bent when you pressed on it a little), it just felt ‘cheap’ when compared to the build quality of my iPad 3. so much so, that I didn’t feel it was worthy of its $799 price tag. True story.

      • Guest

        If owning a 27″ iMac, a 15″ MacBook Pro, an iPad 3, an iPhone 5 32GB, 2 iPod
        nanos, a recent Airport Time Capsule, an Apple TV 2 and an Apple TV 3 *and*
        making a comment based on experience makes me an Apple troll in your
        eyes, then you apparently don’t know me very well. I’m one of the
        biggest Apple proponents you’ll ever meet. However, I stand by my
        assessment of the iPad Air’s build quality – having bought the 128GB
        WiFi version in white and returning it after only 6 days because I
        wasn’t happy with the build quality of the screen and the thin glass
        (it sounded hollow when tapped on). Between the almost *too* light weight
        of the tablet and the thin, hollow sounding glass (that was so thin that
        it literally bent when you pressed on it a little), it just felt
        ‘cheap’ when compared to the build quality of my iPad 3; so much so,
        that I didn’t feel it was worthy of its $799 price tag. True story.

      • rockarollr

        — If owning a 27″ iMac, a 15″ MacBook Pro, an iPad 3, an iPhone 5 32GB, 2 iPod nanos, a recent Airport Time Capsule, an Apple TV 2 and an Apple TV 3 *and* making a comment based on experience makes me an Apple troll in your eyes, then you apparently don’t know me very well. I’m one of the biggest Apple proponents you’ll ever meet. However, I stand by my assessment of the iPad Air’s build quality – having bought the 128GB WiFi version in white and returning it after only 6 days because I wasn’t happy with the build quality of the screen and the thin glass (it sounded hollow when tapped on). Between the almost *too* light weight of the tablet and the thin, hollow sounding glass (that was so thin that it literally bent when you pressed on it a little), it just felt ‘cheap’ when compared to the build quality of my iPad 3; so much so, that I didn’t feel it was worthy of its $799 price tag.

        True story.

    • Kr00

      A piece of junk. Yeah, right. Your post isn’t worthy of a response, if only to say, you are an idiot fool.

      • rockarollr

        Please read my reply to ‘MrPricklePants’ below. I think it will explain my position a little better. If you still think I’m an ‘idiot fool’ after hearing my explanation, then you’re certainly entitled to that opinion. However, just remember one important thing… it *is* only an opinion – just like my original post.

        Have a good day, sir.