You’ve most probably seen Apple’s tear-jerking “Misunderstood” Christmas commercial: an ad about a seemingly isolated teenager who spends the holidays with their face buried in their iPhone — only to reveal at the end that they’ve been using the device’s camera to create a touching tribute to family togetherness.
Well, it seems that someone from Universal Studios Orlando’s ad agency David&Goliath also watched it (or else this whole thing is an amazing coincidence) because the theme park’s new ad — embedded above — bears an uncanny resemblance to Apple’s much-lauded commercial.
Much like “Misunderstood”, the advert tells the story of an apparently surly teenager who spends
Christmas her Universal Studios family vacation apparently ignoring everything that is happening in front of her in favor of her smartphone — with the final twist being that she then sends her dad a photo gallery of the holiday entitled “Best Vacation Ever.” (Because, you know, she was recording it the whole time!)
For those wishing to do the comparison, here is Apple’s Christmas commercial:
As reader Finin points out, the music used by Universal Studios is also fairly similar to the soundtrack to this Apple ad for the iPhone 5:
We guess it’s not so “misunderstood” when everyone’s doing it, eh?