Hollywood is pushing for iTunes to show the latest blockbuster movies just weeks after they hit the theater.

Sources say a deal between Apple and a number of major studios could be signed as early as next year without the blessing of theater chains. However, talks are currently held up over the price that Hollywood wants to charge for new rentals.

You’ve most probably seen Apple’s tear-jerking “Misunderstood” Christmas commercial: an ad about a seemingly isolated teenager who spends the holidays with their face buried in their iPhone — only to reveal at the end that they’ve been using the device’s camera to create a touching tribute to family togetherness.

Well, it seems that someone from Universal Studios Orlando’s ad agency David&Goliath also watched it (or else this whole thing is an amazing coincidence) because the theme park’s new ad — embedded above — bears an uncanny resemblance to Apple’s much-lauded commercial.

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Various iCloud users are reporting that 20th Century Fox movies are now available for re-download via iTunes in the cloud. As Cult of Mac reported mid-March, Universal and Fox studios weren’t able to close a deal with Apple for iCloud availability due to licensing conflicts with HBO.

Universal Studios content was released for iCloud availability soon after, in April. Now it’s Fox Studios’ turn.