Samsung’s New Marketing Stunt Mocks The Dangers Of Trusting Apple Maps In Australia

Samsung’s New Marketing Stunt Mocks The Dangers Of Trusting Apple Maps In Australia

Using Apple Maps in Australia is freaking dangerous. Like, if you’re just trying to get directions to your girlfriend’s aunt’s house, you might get navigated to a cave full a flesh-eating mutant wallabies. Or it might just navigate you off the road and into the wilderness if you’re not paying attention to where you’re driving, but whatever.

Samsung has decided that Apple’s Map fiasco in Australia should not go unnoticed, so they’ve created a guerrilla marketing campaign to lure people into using a Samsung Galaxy SIII because it has dependable maps.

The advertisement spots feature a muddied vehicle and camping supplies strewn about on city street, painting the picture that some unfortunate adventure got lost thanks to Apple Maps. Next to the vehicle is a sign that reads, “Oops, should have got a Samsung Galaxy SIII. Get navigation you can trust.”

Samsung’s New Marketing Stunt Mocks The Dangers Of Trusting Apple Maps In Australia

Earlier this week Australian police warned people against using Apple Maps because six motorist looking for the city of Mildura had to get rescued from the Murray Sunset National Park after Apple Maps guided them off the road or gave them crazy directions for five hours.

Apple has fired Scott Forstall over the Apple Maps issues and has appointed Eddie Cue in charge of fixing the problem. Hopefully all will get better soon so Australians and Samsung users can get back to playing with their dingos without the fear of an errant Apple-Maps-guided-car jumping out of the brush at them.

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  • jscott3985

    It shows “Navigon” in the ad. I use that on my iPhone and have for years. So I guess, thank you Samsung for reminding iPhone users to use that app again?

  • ac1dra1n

    We all know how bad it has been but wow. That way of advertising the S3 seems offensive.

  • lukchat67

    just my 2 cents…
    you can poke fun on others if you are doing it and you can do it better… (like nokia)
    samsung is not even capable of creating a map app themselves, how can they poke on others about this?

  • Robert X

    Samsung has forever lost me as a customer.

  • SuperJunior

    Cool.

  • zviivz

    Cheap shot!

  • Jonathan Alexander Llamas

    Talk about a low blow.

  • SupaMac

    Wouldn’t the correct wording be “Should have gotten,” not “should have got” ?

  • TheMacGuy

    When Samsung starts shipping their own mapping app, they can make bad ads about other companies. I also find it funny that they are advertising an app made by a third party that is available to both Android and iPhone users. The other part, they are making ads that make fun of the people they are trying to switch to their phone. It doesn’t make sense to me.

About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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