Using Apple Maps in Australia is freaking dangerous. Like, if you’re just trying to get directions to your girlfriend’s aunt’s house, you might get navigated to a cave full a flesh-eating mutant wallabies. Or it might just navigate you off the road and into the wilderness if you’re not paying attention to where you’re driving, but whatever.
Samsung has decided that Apple’s Map fiasco in Australia should not go unnoticed, so they’ve created a guerrilla marketing campaign to lure people into using a Samsung Galaxy SIII because it has dependable maps.
The advertisement spots feature a muddied vehicle and camping supplies strewn about on city street, painting the picture that some unfortunate adventure got lost thanks to Apple Maps. Next to the vehicle is a sign that reads, “Oops, should have got a Samsung Galaxy SIII. Get navigation you can trust.”
Earlier this week Australian police warned people against using Apple Maps because six motorist looking for the city of Mildura had to get rescued from the Murray Sunset National Park after Apple Maps guided them off the road or gave them crazy directions for five hours.
Apple has fired Scott Forstall over the Apple Maps issues and has appointed Eddie Cue in charge of fixing the problem. Hopefully all will get better soon so Australians and Samsung users can get back to playing with their dingos without the fear of an errant Apple-Maps-guided-car jumping out of the brush at them.