Microsoft is gearing up to launch Windows 8 really soon along with Windows 8 Phone and the Microsoft Surface to compete with the iPad. The Surface might even be released around the same times as Apple’s iPad Mini, which could make the tablet wars pretty interesting.
Getting a jump start on their Surface ad campaigns, Microsoft has littered urban areas with guerrilla Surface ads and the lastest ones have been placed near a highly trafficked Apple Store in the Lincoln Park area of Chicago.
The ads were first spotted by Yoni Heisler at Network World while he was riding the bus. Heisler notes that the advertisements are placed on the side of a dingy car wash parking lot and that the Microsoft logo is barely visible to people passing by.
Apple’s Lincoln Park Store is located just across the street from the advertisements, but it’s not as though many consumers know what the Surface is, or are holding off on purchasing an iPad before they try a Surface in real life, so maybe the location is just a coincidence. Or maybe Microsoft is trying to raise a secret Surface army? Who knows.
Source: Network World