Information discovered by an Apple Watch enthusiast apparently confirms an upcoming Apple Watch Earth Day Activity Challenge set for April 22.
Get ready to break a sweat in the great outdoors on Earth Day to claim your virtual trophy.
Apple is set to make 5 billion dollars less this quarter than it previously expected. That’s a pretty big deal, and it’s down to two major things. One was an “economic weakness in some emerging markets.” The other was that Apple said it sold “fewer iPhone upgrades than we had anticipated.”
That second one is very interesting. Why aren’t people upgrading? There are two possibilities. One is that they’re switching to Android. The other is that people are holding onto their old iPhones for much longer. Why’s that?
Apple may be very happy to talk environmental issues and human rights when it suits it to do so — but not at its shareholder meetings.
According to a new report, Apple is “pushing back” on four activist shareholder proposals to discuss these issues at its annual general meeting (AGM) early in 2018. The reason? Because Apple says they relate to “ordinary business” and are already areas that Apple is dealing with. In other words, don’t worry about it!
Apple has taken big steps toward making its products more sustainable. As part of that mission, it just released a new “Paper and Packaging Strategy” white paper, which lays out the various measures the company is taking to lower the environmental impact its packaging has on the world.
Apple has pledged to end its reliance on mining, and to make its devices from only renewable or recycled materials — although it’s not announced any timeline to do so.
The pledge was announced as part of the company’s Environmental Responsibility Report.
Apple’s proposed 850 million euro ($960 million) data centre in Athenry, Ireland may be one of the most environmentally-friendly projects the company has yet put its name to, but that’s not stopping locals from kicking up a fuss about it.
This month, Apple will defend its plans during a hearing to be held on Tuesday 24 May in Galway City, when Cupertino representatives will attempt to convince An Bord Pleanála, an independent, statutory body which decides on appeals from planning decisions made by local authorities in Ireland.
Apple and Foxconn are teaming up to build solar power plants that will ensure its iPhone-manufacturing factories in China run on 100 percent clean energy.
Foxconn has committed to constructing more than 400 megawatts of solar power plants, beginning in China’s Henan Province, by 2018. Apple will also build an addition 200 megawatts of solar projects throughout China, helping offset the carbon produced by the rest of its supply chain.
As part of new environmental initiatives, Apple is funding a five year project to manage 1 million acres of forests across China — and Tim Cook has set up an account on the popular Chinese microblogging service Weibo to announce it.
Apple has released its latest commercial, and it’s a doozy.
Called “Better,” the ad (which is narrated by Tim Cook) refers to Apple’s work in terms of its environmental efforts — describing the company’s push to reduce its carbon footprint, conserve resources, and inspire others to follow suit.
Remember when Tim Cook said he wanted Apple to be a “force for good” in the world, in terms of sustainability?
In keeping with Apple’s plans to use 100% renewable energy to power all of its facilities, it has recently taken over a small hydroelectric project at a Central Oregon site, near to the company’s data center in Prineville.
Since these data centers consume massive amounts of electricity (read: the equivalent of a small city), Apple has been keen to explore alternative sources of energy to keep them in clean, renewable energy.
