New Spyshot Suggests Apple Might Not Call The Next iPhone The iPhone 5S After All

By

iphone5impressions

Last year, there was a lot of debate about whether the iPhone 5 (the sixth iPhone at the time) would be called the iPhone 5 or the iPhone 6, and the same happened the year before as people bickered about whether Apple should call the iPhone 4S the iPhone 5.

As the seventh-generation iPhone approaches, the debate is opening up again: what should Apple call it? Ex-Apple ad man Ken Segall has raised convincing arguments saying that Apple is shooting itself in the foot with the “S” series naming convention, signalling to consumers that every other year, you get a half-baked iPhone instead of a fresh new one.

Now, some slim evidence is pointing towards the notion that Apple might be listening to their former advertising prodigy, and that the next iPhone might be called the iPhone 6.

Ex-Apple Adman Predicts 2013 Will Be The Year Of The iPhone’s iPod-ization

By

colorfuliphone1

For the last couple months the Internet has been chalk full of rumors that Apple is losing its edge, and that the iPhone isn’t as cool as it once was. Maybe some of those rumors are right, maybe not, but Apple’s ex-Ad Guru, Ken Segall, predicts that the iPhone’s biggest years are still ahead of it.

In a recent blog post, Segall speculates that the iPhone will follow a similar development cycle as the iPod. For the first few years Apple has worked on evolving and perfecting the device, but 2013 will be the year that Segall thinks we’ll finally get an iPhone Mini, iPhones in color, and maybe even a big iPhone.

Ex-Apple Ad Man: Ron Johnson Is Transforming JC Penney, Just Like Steve Jobs Transformed Apple

By

ron-johnson-APPLE
Ron Johnson is taking the lessons he learned from Steve and applying them to JC Penny

Even though Steve Jobs gets credit for making the gutsy move to open Apple retail stores across the country, Ron Johnson deserves a lot of praise for the Apple Store’s success.

Johnson’s vision helped Steve create the most successful chain of retails stores on the planet. Then Johnson left to become the CEO of JC Penny, where he’s faced some heavy criticism for his efforts to revitalize the brand. According to Apple’s old marketing guru Ken Segall, Ron is a visionary in his own right, and he’s transforming JC Penny just like Steve Jobs transformed Apple.

Ad vs. Ad, Who Is Winning The Apple-Samsung Playoffs [Opinion]

By

sam_ap_playoff

This is a guest post by Ken Segall, a Silicon Valley advertising executive who worked closely with Steve Jobs. Among other things, Segall put that little “i” in front of the iMac and helped develop Apple’s famous Think Different ad campaign. Segall is author of Insanely Simple, a very readable insightful account of what makes Apple tick.

Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well.

But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight.

Now the baseball playoffs are here. And once again, Apple has made a very expensive media buy. This time, it’s blanketing the games with the new iPhone 5 ads.

But look. Someone else has moved into the neighborhood. Samsung showed up for the playoffs with equal force, in the form of its Galaxy S III ads. You know — the ones that make fun of the lost souls who line up to buy an iPhone, when they could just as easily have a much cooler Samsung phone.

Is The iPhone Getting Boring? Hear Our Take On The Latest CultCast

By

cultcast-site-promo-pic.jpg

By now you’ve probably heard: a shiny new iPhone is right around the corner. But some in the tech world have been asking if Apple’s new trinket will only be playing catchup to more advanced, and more feature-rich, Android phones. We think that’s crap, and on our latest CultCast, we’ll tell you why.

Then — Apple’s embarrassing new Olympic Mac ads have just been pulled; we’ll tell you why we thought the ads needed to go, and so will our special guest, former Apple ad guy and longtime Steve Jobs’ collaborator, Ken Segall.

Subscribe to The CultCast now on iTunes, or easily stream new episodes right on your iPhone or iPad with Apple’s newly updated and freshly debugged Podcasts App.

Show notes ahead!

We Talk iPhone 5s In September And Dell-Inspired Mac Ads On Our Newest CultCast

By

cultcast-site-promo-pic.jpg

A new iPhone cometh, my friends, and sooner than you think! Find out all we know about Apple’s rumored September 12th media event on our newest CultCast, and what special goodies they will be revealing unto the world that fine, fine day.

Then — it’s been the talk of the Applesphere — those controversial new Mac ads the big A unleashed during the olympic games. Love’em or hate ’em, we’ll tell you why we’ve been less than thrilled, and so will our special guest, former Apple ad guy and long time Jobs’ collaborator, Ken Segall.

Subscribe to The CultCast now on iTunes, or easily stream new episodes right on your iPhone or iPad with Apple’s newly updated and freshly debugged Podcasts App.

Show notes ahead!

The Upside Down Apple Logo: A Steve Jobs Mistake

By

An old PowerBook with an upside down Apple logo on Sex and the City.
An old PowerBook with an upside down Apple logo on Sex and the City.

When you open up your MacBook, MacBook Air, or MacBook Pro, the glowing Apple logo on its hood sits upright so that everyone in Starbucks knows that you’re using a Mac. However, it hasn’t always been that way. There was a time when Apple logos were upside down on the lid of Apple notebooks, until Steve Jobs realized his mistake.

Ken Segall Gives Advice To Aaron Sorkin On How To Make The Perfect Steve Jobs Biopic

By

jobso

How do you take a life that was lived so fully, with so much drama, triumph and failure, and condense it into a 2.5 hour movie that will effectively express Steve Jobs as a person? It’s a monumental task that will be nearly impossible for any screenwriter to accomplish.

No matter how great a job Aaron Sorkin does adapting Steve Jobs’s biography into a screenplay, some people are going to hate it and say parts were left out while other were embellished. Sorkin’s not aiming for Sony’s movie to be historically accurate though, so what do you think he should focus on?

Our friend Ken Segall, who worked closely with Steve for over a decade, has some great ideas on what the focus of Aaron Sorkin’s screenplay should be.