For Apple fans abroad, the price discrepancy between between the cost of an Apple computer locally and what it would cost in the States is often enough to justify a flight to the States. In first class. On a chartered Gulfstream jet. Loaded as cargo in the belly of an Anatov An-225.
Fine. I’ll cop to the slightest of exaggerations. But as an American living abroad, paid in dollars but doing business in Euros, the 40% premium on the cost of a new MacBook Pro or iMac is enough, sometimes, to make me want to weep. Apple’s not alone in this: across the board, gadget makers releasing their products in the EU set a MSRP assuming a dollar-to-euro exchange rate of 1 to 1…. even when, in reality, the actual exchange rate is 1 to 1.45. There’s optimistic ways to look at it, of course — commit to buying that new MacBook Pro I have my heart set on for its euro price but in the States, and I get a trip home “for free.” But this is meager comfort: in reality, it often feels like the low prices of gadgets in America and Japan are subsidized by the exorbitant markups people pay for their technology in the rest of the world.
Don’t believe me? Check out this helpful infographic over at CMYPlay, which colorfully and informatively breaks down the price discrepancies between the same model of MacBook Pro over a handful of countries. At the end of the day, the average Brazilian spends enough in local currency for one MacBook Pro that he could pick up two of the same model if he bought it in the States. It’s almost enough to make a native Brazilian woe the day he was born in that bright, sunny paradise of plump, bethonged bikini bottoms.
Click through for the full infographic.